YouTube SEO For B2B: How To Optimize Videos For YouTube Search by Dmitry Dragilev , Op-Ed Contributor, September 14, 2017 YouTube, the domain of video game-playing stars and endless reaction videos, works for consumer businesses. Just ask Michael Dubin, founder of Dollar Shave Club, who turned an irreverent video for cheaper razors into a $1 … Continue reading YouTube SEO For B2B: How To Optimize Videos For YouTube Search
Tag Archives: Optimize
Reviving Your Old Blog Posts Steps 6 and 7: Optimize for Social Media and Start Driving Traffic
Karen Repoli — September 6, 2017 Follow @karenrepoli — September 6, 2017 Free-Photos / Pixabay Are Your Blogs Optimized for Social Media? Let’s get back to something super simple. Our task right now is to make sure it’s easy to share our updated (and new) content via social media. When we talked about images, I … Continue reading Reviving Your Old Blog Posts Steps 6 and 7: Optimize for Social Media and Start Driving Traffic
Do I Need To Optimize My Instagram Business Profile For SEO?
Ivan Ivanov — August 17, 2017 — August 17, 2017 We are living in a world dominated by search engines. With 95% of the search traffic going through Google, Alphabet is constantly updating and changing its algorithms to ensure the best user experience. Google’s vision is for one to be able to find the information … Continue reading Do I Need To Optimize My Instagram Business Profile For SEO?
Understanding Digital Consumer Behavior: Using Analytics to Optimize Performance
Angela Hausman, PhD — August 16, 2017 Follow @MarketingLetter — August 16, 2017 Pexels / Pixabay We’ve talked a lot about using analytics to optimize performance. Today, I’d like to dive deeper in the understanding digital consumer behavior by using analytics in developing and sharing content. Here are some critical consumer behavior metrics to monitor: … Continue reading Understanding Digital Consumer Behavior: Using Analytics to Optimize Performance
8 Quick Tips to Optimize Your Landing Page
Steve Hamm — August 11, 2017 Follow @maasprosrdu — August 11, 2017 tswedensky / Pixabay Hosting landing pages on your website is a technique for generating qualified leads and boosting your sales. By optimizing those landing pages, you can increase your conversion exponentially. More leads = more ROI To help you out with that, we’ve … Continue reading 8 Quick Tips to Optimize Your Landing Page
4 Reasons Why You Should Optimize Your Videos (Including Product Videos)
Jefri Yonata — August 1, 2017 — August 1, 2017 brenkee / Pixabay In last week’s article, I wrote about how a video can become a valuable content to improve your website’s SEO. Now, I’m going to talk about why you need to implement SEO to the video itself. Essentially, the reason you should optimize … Continue reading 4 Reasons Why You Should Optimize Your Videos (Including Product Videos)
How To Optimize Images for Social Media
David Sinai — July 31, 2017 Follow @picsera — July 31, 2017 Social media has shifted the way ecommerce businesses interact with their existing and potential customers. It has pushed retailers to “humanize their brand” to engage with their fans at a more personal level. Images are a key part of this type of interactions. … Continue reading How To Optimize Images for Social Media
How to Optimize Your Social Media Videos for Conversions
Ana Gotter — July 22, 2017 — July 22, 2017 In today’s world, where we increasingly have an attention span that can’t even rival a goldfish and more distractions than ever, it’s hard to keep users engaged, focused, and on track. This means that it’s more difficult to get users to move through our “what” … Continue reading How to Optimize Your Social Media Videos for Conversions
Video SEO: 9 Ways to Optimize Your Video for Search
Margot da Cunha — June 10, 2017 — June 10, 2017 So you haven’t missed one episode of Whiteboard Friday by the king of SEO himself, Rand Fishkin? You’ve got website SEO down to a science. But what about video SEO? It’s not quite the same now, is it? You’ve also spent all this time … Continue reading Video SEO: 9 Ways to Optimize Your Video for Search
Who should optimize content: SEOs or content writers?
Search engine optimization (SEO) and content marketing have a lot of overlap, but they’re still separate disciplines. Columnist Stoney deGeyter discusses who should ultimately own content optimization. Stoney deGeyter on June 8, 2017 Content marketing and SEO are pretty closely related in the digital marketing sphere, but they can also be miles apart in … Continue reading Who should optimize content: SEOs or content writers?