Brands Should ‘Embrace The Opportunity For A Mindset Shift’ by Laurie Sullivan , Staff Writer @lauriesullivan, May 14, 2020 I borrowed part of the headline for this post from today’s Think With Google column that leads with a quote from Aki Spicer, chief strategy officer at Leo Burnett. “I’m finding that the brands with solid foundations … Continue reading Brands Should ‘Embrace The Opportunity For A Mindset Shift’
Tag Archives: Opportunity
4 Keys to Capture the Window of Opportunity
Ryan Estis — May 12, 2020 weinstock / Pixabay More than 33.5 million (1 in 5 American workers) have filed for unemployment over the past seven weeks as states move to reopen, a number we haven’t seen since the Great Depression. It hasn’t been easy, and it’s clear America is ready to get back to … Continue reading 4 Keys to Capture the Window of Opportunity
Finding Opportunity Amidst the Chaos
Elliot Begoun — April 10, 2020 Canva.com Our original business plans for 2020 are long gone. I, for one, feel as if we’ve spent the appropriate time grieving for what might have been. We’ve done a lot as an industry to provide guidance, resources, and support on how to be positioned to survive this unprecedented … Continue reading Finding Opportunity Amidst the Chaos
Using location data to track coronavirus: An opportunity and tremendous risk
The information could be used to map the spread of the infection and predict where outbreak clusters might happen next. Greg Sterling on March 18, 2020 First Israel proposed using a “secret trove” of cellphone data to track the spread of coronavirus infection in the country, tapping a mobile phone database “secretly gathered to combat … Continue reading Using location data to track coronavirus: An opportunity and tremendous risk
Instagram Stories – An Opportunity To Grow Your Business
Mariah Curtis — March 13, 2020 Instagram gives users the platform to share their lives within the timeline of their profile, as well as story snippets for just 24 hours. Whether it’s a business or everyday user, they can utilize the “stories” feature to engage with their followers multiple times a day without oversaturating their … Continue reading Instagram Stories – An Opportunity To Grow Your Business
Opportunity Costs in Decision Making – A Critical Success Factor for SMEs
Karam Mangat — December 12, 2019 The digital disruption in fin-tech and business technology, in general, is phenomenal. BizTech and FinTech innovations that support small businesses are being developed at a rapid pace. Yet, small businesses are still failing at an alarming rate. According to the Bureau of Statistics, there are over 2 million small … Continue reading Opportunity Costs in Decision Making – A Critical Success Factor for SMEs
Opportunity Zone Primer: 4 Things to Know Before Investing
Jeffrey McNeal — December 7, 2019 Opportunity Zones are a new addition to the tax code added by the Tax Cuts and Jobs Act starting in 2018. There have been comparable programs in the past, though this one is particularly beneficial for taxpayers who decide to participate. In the Tax Cuts and Jobs Act, two … Continue reading Opportunity Zone Primer: 4 Things to Know Before Investing
Brand safety: Balancing risk and opportunity for your organization
Using sentiment analysis to track your brand safety risk and dial your marketing and sales activity up or down as needed can help your business’ bottom line. Kristina Podnar on November 11, 2019 Imagine a seesaw with a flamingo on one side and a grizzly bear on another. How would you ever stabilize them? That … Continue reading Brand safety: Balancing risk and opportunity for your organization
Automated marketing technology opportunities: Enhancing human opportunity
We need to develop the technical skills to maximize the machine’s output, while still nurturing the creativity that underpins the best marketing campaigns. Andy Betts on October 11, 2019 Across industries and in nearly every vertical, AI is driving digital transformation. In sales, for example, 70% of US-based professionals are now using some form of … Continue reading Automated marketing technology opportunities: Enhancing human opportunity
“Me, Myself, And I” — An Investment Opportunity
Dave Brock — May 26, 2019 Follow @davidabrock — May 26, 2019 As a disclaimer, there is no redeeming lesson in this post. Just some Sunday humor and observations about the world. If you are looking for deep insight, stop here, if you want a chuckle–and an investment opportunity, read further. About a year ago, … Continue reading “Me, Myself, And I” — An Investment Opportunity
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