Mark Roberts March 19, 2021 The old saying that the more things change, the more they stay the same seems to be holding so far this year. Even as we’ve moved into a new year, the first few weeks of 2021 seem like the 13th month of 2020. I don’t think we need to rehash … Continue reading Now That We Survived 2020, We Have an Opportunity to Grow and Excel in 2021
Tag Archives: Opportunity
The Opportunity in Reinvention: Helping Brands Get Online
Sylvia Moses September 2, 2020 As offline brands struggle to get online, your agency can help them make up for lost customers – and even find new ones. Learn more in our latest blog post. There’s an old saying: “There are decades where nothing happens, and weeks where decades happen”. The last few months have … Continue reading The Opportunity in Reinvention: Helping Brands Get Online
Majority of chains call local-digital marketing an ‘untapped opportunity’
But 77% of multi-location brands complain executing locally at scale is very challenging. Greg Sterling on August 12, 2020 When people hear the phrase “local business” they tend to think of mom and pop stores. But national brands like Chipotle, Anytime Fitness, Home Depot, Macy’s and Walmart are also local businesses because they exist in … Continue reading Majority of chains call local-digital marketing an ‘untapped opportunity’
Opportunity Discovery Canvas – How to Validate Potential Solutions
Steven Imke — June 1, 2020 Problems are often opportunities in disguise and entrepreneurs are the problem solvers who have the ability to identify problems and find solutions. With funding provided by the Kauffman Foundation, Entrepreneurial Learning Initiative, LLC has developed a tool called the Opportunity Discovery Canvas. During periods of global disruption or such … Continue reading Opportunity Discovery Canvas – How to Validate Potential Solutions
Brands Should ‘Embrace The Opportunity For A Mindset Shift’
Brands Should ‘Embrace The Opportunity For A Mindset Shift’ by Laurie Sullivan , Staff Writer @lauriesullivan, May 14, 2020 I borrowed part of the headline for this post from today’s Think With Google column that leads with a quote from Aki Spicer, chief strategy officer at Leo Burnett. “I’m finding that the brands with solid foundations … Continue reading Brands Should ‘Embrace The Opportunity For A Mindset Shift’
4 Keys to Capture the Window of Opportunity
Ryan Estis — May 12, 2020 weinstock / Pixabay More than 33.5 million (1 in 5 American workers) have filed for unemployment over the past seven weeks as states move to reopen, a number we haven’t seen since the Great Depression. It hasn’t been easy, and it’s clear America is ready to get back to … Continue reading 4 Keys to Capture the Window of Opportunity
Finding Opportunity Amidst the Chaos
Elliot Begoun — April 10, 2020 Canva.com Our original business plans for 2020 are long gone. I, for one, feel as if we’ve spent the appropriate time grieving for what might have been. We’ve done a lot as an industry to provide guidance, resources, and support on how to be positioned to survive this unprecedented … Continue reading Finding Opportunity Amidst the Chaos
Using location data to track coronavirus: An opportunity and tremendous risk
The information could be used to map the spread of the infection and predict where outbreak clusters might happen next. Greg Sterling on March 18, 2020 First Israel proposed using a “secret trove” of cellphone data to track the spread of coronavirus infection in the country, tapping a mobile phone database “secretly gathered to combat … Continue reading Using location data to track coronavirus: An opportunity and tremendous risk
Instagram Stories – An Opportunity To Grow Your Business
Mariah Curtis — March 13, 2020 Instagram gives users the platform to share their lives within the timeline of their profile, as well as story snippets for just 24 hours. Whether it’s a business or everyday user, they can utilize the “stories” feature to engage with their followers multiple times a day without oversaturating their … Continue reading Instagram Stories – An Opportunity To Grow Your Business
Opportunity Costs in Decision Making – A Critical Success Factor for SMEs
Karam Mangat — December 12, 2019 The digital disruption in fin-tech and business technology, in general, is phenomenal. BizTech and FinTech innovations that support small businesses are being developed at a rapid pace. Yet, small businesses are still failing at an alarming rate. According to the Bureau of Statistics, there are over 2 million small … Continue reading Opportunity Costs in Decision Making – A Critical Success Factor for SMEs