By John Connors April 27, 2022 This year, leaders will be challenged by war, pandemics, racism, climate change, politics, media bias, shareholder value, innovation, growth, supply chain problems, inflation, data security, customer experience, remote work models, employee satisfaction, and the Great Resignation. As the list highlights and research confirms, the role of a leader is … Continue reading How the Great Resignation is turning into a great opportunity for leaders
By Stephen Fromkin February 12, 2022 What a difference a year makes (notwithstanding the doldrums of a pandemic). This time last year, metaverse had the lowest possible rating for the number of searches in Google Trends. By November of 2021, it had the highest possible rating. The term has become so prominent that … Continue reading The metaverse can provide a whole new opportunity for education. Here’s what to consider
Crypto is Madison Avenue’s Dream Opportunity by Omri Argaman , Op-Ed Contributor, February 7, 2022 One of the fastest-growing categories for marketing agencies has been the growth of cryptocurrencies. As proof of the growth, in all of 2021, there were 54 articles published by MediaPost according to site search that mentioned “crypto” versus only eight … Continue reading Crypto is Madison Avenue’s Dream Opportunity
Joel Bissitt December 16, 2021 Every franchise opportunity is different, and you have to consider several factors before deciding to invest in one. As experts in franchising and franchise businesses, we recommend carefully considering and evaluating the following criteria before becoming a franchisee. The market Most first-time franchisees opt for international franchises like McDonald’s, KFC … Continue reading How to Evaluate a Potential Franchise Opportunity
Arik Hanson November 1, 2021 Thought leadership is one of those things many brands and leaders want–but very few do well. It’s always been that way. Clients come to agencies all the time with the goal of “thought leadership.” Translation: We want our execs to show up in the media more often. We want our … Continue reading The Golden Opportunity For Modern Thought Leadership
Ryan Burgio June 28, 2021 Twitter Spaces is here, and I gotta say, it’s pretty awesome. If you’re not aware of Twitter Spaces, it’s basically an alternative to Clubhouse, but with better features, easier access, and less pretension. And it’s gaining steam. Twitter is investing heavily in this new platform. With a run of new … Continue reading Twitter Spaces Is An Exciting Opportunity for Brands
Mark Roberts March 19, 2021 The old saying that the more things change, the more they stay the same seems to be holding so far this year. Even as we’ve moved into a new year, the first few weeks of 2021 seem like the 13th month of 2020. I don’t think we need to rehash … Continue reading Now That We Survived 2020, We Have an Opportunity to Grow and Excel in 2021
Sylvia Moses September 2, 2020 As offline brands struggle to get online, your agency can help them make up for lost customers – and even find new ones. Learn more in our latest blog post. There’s an old saying: “There are decades where nothing happens, and weeks where decades happen”. The last few months have … Continue reading The Opportunity in Reinvention: Helping Brands Get Online
But 77% of multi-location brands complain executing locally at scale is very challenging. Greg Sterling on August 12, 2020 When people hear the phrase “local business” they tend to think of mom and pop stores. But national brands like Chipotle, Anytime Fitness, Home Depot, Macy’s and Walmart are also local businesses because they exist in … Continue reading Majority of chains call local-digital marketing an ‘untapped opportunity’
Steven Imke — June 1, 2020 Problems are often opportunities in disguise and entrepreneurs are the problem solvers who have the ability to identify problems and find solutions. With funding provided by the Kauffman Foundation, Entrepreneurial Learning Initiative, LLC has developed a tool called the Opportunity Discovery Canvas. During periods of global disruption or such … Continue reading Opportunity Discovery Canvas – How to Validate Potential Solutions
