Tag Archives: Operations

Tighten Up Operations With Inventory Management

Paul Trujillo — August 1, 2018 Follow @TruPaultx — August 1, 2018 As a business owner, you want your operations to be seamless and profitable. You’ve hired the right people, got an ecommerce website up and running, and launched social media platforms. These are all important to make your company tick. But you’ve likely ignored … Continue reading Tighten Up Operations With Inventory Management →

Rent, buy or train? How to accelerate strategic marketing operations

Marketing Strategy

Selecting martech stack elements is one thing, but finding the humans to use them is quite another. Contributor Debbie Qaqish discusses challenges and solutions MO leaders have in finding key hires. Debbie Qaqish on July 17, 2018 Let’s face it — building a marketing operations (MO) function is hard. Building a world-class marketing operations … Continue reading Rent, buy or train? How to accelerate strategic marketing operations →

How the C-suite benefits from a strategic marketing operations function

Corporate Productivity

Need ammunition to win budget and staffing for a strategic marketing operations team? Contributor Debbie Qaqish offers a long list of benefits. Debbie Qaqish on April 17, 2018 As the marketing operations (MO) function continues to mature and extend influence into every part of the organization, it is time to review how key … Continue reading How the C-suite benefits from a strategic marketing operations function →

The pros and cons of marketing operations as a corporate vs. field function

Marketing Challenges

Should your marketing operations be centralized, or should field offices be autonomous? Contributor Debbie Qaqish explores the risks and benefits of different approaches. Debbie Qaqish on March 2, 2018 Marketing operations (MO) as a capability has exploded onto the scene because of fast-changing technology, the need for a more transparent, efficient, and accountable view … Continue reading The pros and cons of marketing operations as a corporate vs. field function →

How One Piece Flow Can Reduce Your Operations Time by 96%

Productivity

Ben Mulholland — January 10, 2018 — January 10, 2018 We’ve all heard about the importance of focusing on one task at a time. Take that idea, apply it to manufacturing, and you have the concept of one piece flow. The concept is simple in that you have to limit yourself to working on one … Continue reading How One Piece Flow Can Reduce Your Operations Time by 96% →

DNA of a strategic marketing operations leader: 3 seismic shifts, Part 2

Leadership Lessons

In Part 2 of a series, contributor Debbie Qaqish takes a look at the evolving role today’s successful marketing operations leader plays within an organization. Debbie Qaqish on October 6, 2017 Marketing operations (MO) as a dedicated, funded and strategic capability has exploded across B2B marketing organizations. Driven by traditional marketing’s poor response to changes … Continue reading DNA of a strategic marketing operations leader: 3 seismic shifts, Part 2 →

5 Ways You Can Optimize Your Small Business Operations

Small Business Tools

Renzo Costarella — October 5, 2017 — October 5, 2017 rawpixel / Pixabay Everyone has the same 24 hours in their day. It’s how we use them that counts. As a small business owner, you’re usually juggling a million tasks at once. It’s your responsibility to optimize your time spent on each task. Nowadays new … Continue reading 5 Ways You Can Optimize Your Small Business Operations →

Rise of the strategic marketing operations leader: Part 1

Leadership Lessons

Contributor Debbie Qaqish believes marketing operations leaders are becoming the new power players in marketing and gives examples of how they’re driving change in their organizations. Debbie Qaqish on September 22, 2017 A funny thing is happening to marketing operations leaders. Suddenly, they are showing up in executive meetings, in board rooms and acting … Continue reading Rise of the strategic marketing operations leader: Part 1 →

Do Corporate Dashboards Make Business Operations Easier?

Technology Impact On Business

Jonathan Furman — September 7, 2017 Follow @JonathanCFurman — September 7, 2017 Executive dashboards have become an integral part of businesses. In fact, corporate dashboards are used so commonly in companies that managers can’t imagine their lives without them. But, do they really create a significant enough impact on operations for managers to justify their … Continue reading Do Corporate Dashboards Make Business Operations Easier? →