Tag Archives: Operations

DNA of a strategic marketing operations leader: 3 seismic shifts, Part 2

In Part 2 of a series, contributor Debbie Qaqish takes a look at the evolving role today’s successful marketing operations leader plays within an organization. Debbie Qaqish on October 6, 2017 Marketing operations (MO) as a dedicated, funded and strategic capability has exploded across B2B marketing organizations. Driven by traditional marketing’s poor response to changes … Continue reading DNA of a strategic marketing operations leader: 3 seismic shifts, Part 2

Rise of the strategic marketing operations leader: Part 1

Contributor Debbie Qaqish believes marketing operations leaders are becoming the new power players in marketing and gives examples of how they’re driving change in their organizations. Debbie Qaqish on September 22, 2017   A funny thing is happening to marketing operations leaders. Suddenly, they are showing up in executive meetings, in board rooms and acting … Continue reading Rise of the strategic marketing operations leader: Part 1

Do Corporate Dashboards Make Business Operations Easier?

Jonathan Furman — September 7, 2017 Follow @JonathanCFurman — September 7, 2017 Executive dashboards have become an integral part of businesses. In fact, corporate dashboards are used so commonly in companies that managers can’t imagine their lives without them. But, do they really create a significant enough impact on operations for managers to justify their … Continue reading Do Corporate Dashboards Make Business Operations Easier?

4 Things You Didn’t Know About Internal Operations and Infographics

Latasha Doyle — December 19, 2016 Follow @easel.ly— December 19, 2016 Internal Operations and Infographics Go Hand-in-Hand You know those really boring internal emails you get? Or the packets of budget information you have to print off, hand out, and then never read at the end of your fiscal year? What if you could cut … Continue reading 4 Things You Didn’t Know About Internal Operations and Infographics

3 Ways eCommerce is Changing Operations and Supply Chain Management

by Monica OrrigoAugust 12, 2016 In 2015, Forrester predicted that B2B eCommerce sales would be twice that of B2C eCommerce, shedding some light on interesting aspects of the B2B sphere. Whilst the retail sector was the first industry to take up eCommerce, defining many of its key characteristics in the process, the demands of B2B … Continue reading 3 Ways eCommerce is Changing Operations and Supply Chain Management