Tag Archives: Open

3 Steps to Open a Business Bank Account

Matthew Baker — February 14, 2017 — February 14, 2017 According to several sources, many small business owners and self-employed individuals do not have separate business and personal bank accounts. A survey from Citizens Bank reported 26% of small business owners say they don’t have a separate bank account for their company. Another survey from … Continue reading 3 Steps to Open a Business Bank Account →

5 Subject Line Mistakes That Tank Your Open Rates

Email Marketing Mistakes

Brad Smith — January 24, 2017 Follow @bsmarketer— January 24, 2017 Email is a conversion-driving goldmine. Which means we marketer’s feel the insatiable need to strangle our own Golden Goose by pushing the volume of email sent well into the trillions. It might still outperform younger, sexier options like Facebook and Twitter (to the tune … Continue reading 5 Subject Line Mistakes That Tank Your Open Rates →

Open Candidates: The LinkedIn Update You Need to Know Right Now

LinkedIn Jobs

Kristi Russo — December 26, 2016 Follow @russo_k— December 26, 2016 LinkedIn is a very public forum, so if you are like many members, you take care not to say too much. This guarded mindset is especially true if you are thinking about leaving your current job or might be open to the idea. You … Continue reading Open Candidates: The LinkedIn Update You Need to Know Right Now →

Consumers More Likely To Open Marketing Emails During Holidays

Email Marketing

by Jess Nelson, December 12, 2016 Online shoppers are 68% more likely to open a retailer’s email during the holiday season than at any other time of year, according to a recent study from Adlucent. The digital marketing and intelligence company polled 571 U.S. consumers across 43 states that planned to shop online … Continue reading Consumers More Likely To Open Marketing Emails During Holidays →

Lessons learned from Black Friday and Cyber Monday: Retailers must be open to change

Lessons Learned

Look at how consumers really feel about Black Friday and take their sentiments into account for your rest-of-the-season marketing. Columnist John Donnelly III shares social media insights related to the annual brick-and-mortar mainstay. John Donnelly III on November 29, 2016 at 11:06 am It’s almost hard to remember at this point, but it wasn’t long … Continue reading Lessons learned from Black Friday and Cyber Monday: Retailers must be open to change →

Boost Your Email Open Rates with Preview Text

Email Marketing Optimization

Martha Mueller Neff — November 18, 2016 — November 18, 2016 Marketers who sweat over a great subject line can be rewarded with stellar email open rates. But the subject line isn’t the only piece to the email puzzle: A great preview text that fits perfectly with a subject line could mean the difference between … Continue reading Boost Your Email Open Rates with Preview Text →

The Importance of Email Open Times in Email Marketing

Email Marketing

by Meera MurthyOctober 22, 2016 Long gone are the days when a consumer would get excited about receiving a new email. The Radicati Group estimates that this year, the number of emails sent and received per day will total over 215.3 billion. This massive number is expected to grow at an average rate of 4.6% … Continue reading The Importance of Email Open Times in Email Marketing →

Email Open Rates Double With Triggered Campaigns – Here’s What You Need to Know

Email Marketing Optimization

by Larisa Bedgood Follow @https://twitter.com/DataMentorsSeptember 23, 2016 Email marketing continues to reign as the top channel for producing ROI. In the Email Marketing Industry Census 2016 report by Econsultancy and Adestra, 73% of marketers agree that email produces “good” to “excellent” ROI. However, like all marketing channels, email is evolving and marketers are focusing on … Continue reading Email Open Rates Double With Triggered Campaigns – Here’s What You Need to Know →

Video: Increase Your Email Open Rates by 25% With This Simple Trick

Email Marketing Tools

by Kathleen Booth Follow @QuintainSeptember 22, 2016 Despite all of the changes in marketing technology and the rising popularity of social media, email remains one of the most effective marketing tactics when it comes to reaching your existing contact database. In fact, data shows that the ROI of email marketing can be as high as … Continue reading Video: Increase Your Email Open Rates by 25% With This Simple Trick →

“Open This Email Right Now!” What Makes a Good Subject Line?

Email Marketing Optimization

by VerticalResponse Follow @VR4SmallBizSeptember 17, 2016 You’re drowning in emails, right? Every day the inbox piles up with ever more sales, ads, offers, news, and even the occasional personal note. Some email providers like Gmail segregate your incoming mail in an effort to keep the important items front and center. Even so, your inbox and … Continue reading “Open This Email Right Now!” What Makes a Good Subject Line? →