by Larisa Bedgood Follow @https://twitter.com/DataMentorsSeptember 23, 2016 Email marketing continues to reign as the top channel for producing ROI. In the Email Marketing Industry Census 2016 report by Econsultancy and Adestra, 73% of marketers agree that email produces “good” to “excellent” ROI. However, like all marketing channels, email is evolving and marketers are focusing on … Continue reading Email Open Rates Double With Triggered Campaigns – Here’s What You Need to Know
by Kathleen Booth Follow @QuintainSeptember 22, 2016 Despite all of the changes in marketing technology and the rising popularity of social media, email remains one of the most effective marketing tactics when it comes to reaching your existing contact database. In fact, data shows that the ROI of email marketing can be as high as … Continue reading Video: Increase Your Email Open Rates by 25% With This Simple Trick
by VerticalResponse Follow @VR4SmallBizSeptember 17, 2016 You’re drowning in emails, right? Every day the inbox piles up with ever more sales, ads, offers, news, and even the occasional personal note. Some email providers like Gmail segregate your incoming mail in an effort to keep the important items front and center. Even so, your inbox and … Continue reading “Open This Email Right Now!” What Makes a Good Subject Line?
by Ray Manley July 6, 2016 Follow @rbmanleyJuly 6, 2016 The email open rate story I’m about to tell is true. I’d like to say that the names have been changed to protect the innocent, but since this is a situation where it’s hard to tell the innocent from the guilty, I can’t make that … Continue reading Why Your Email Open Rate Tanked and How to Fix It
by Joei Chan July 1, 2016 Follow @joeeiJuly 1, 2016 Every month, you see a new “email is dead” blog post, or a new “email-killer.” And every month, product updates, newsletters, and discount coupons continue to flood my inbox. I mean, social media was supposed to replace email, but Facebook still emails me when someone … Continue reading Email Segmentation: Boosting Our Open Rates One Send At A Time
by Tara Thomas June 25, 2016 Follow @tinytaratJune 25, 2016 So you’re wondering how to avoid spam traps and increase email open rates? First of all. Let us tell you this: You aren’t alone. And to prove that, here are some images of complaints, requests, and questions that people like you have asked us… Worry … Continue reading How to Improve Email Deliverability and Increase Email Open Rates
21 June 2016 by Laurie Fullerton We miss you: reactiving your email marketing campaigns for B2B With 25 per cent of email addresses in company databases classified as inactive, B2B marketers reassessing their email marketing strategies may want to consider launching a reactivation email marketing campaign. With an average of 30 per cent of email … Continue reading Reactivation Campaigns Protect Open And Click-Through Rates
by Sue Cockburn June 18, 2016 Follow @SueCockburnJune 18, 2016 Quite often when I’m visiting a business website I’ll check out the ‘design by … ‘ info. Probably because I’m in the business of designing websites, but also because I’m curious by nature. What I’m surprised to see is how often these links when clicked … Continue reading To Keep Visitors on Your Site, Set External Links to Open in a New Tab
by Nicola Faulkner June 14, 2016June 14, 2016 Every now and again it’s worth having a look at your subject line strategies to see if you can breathe any new life into your email marketing programme. Here are the various elements of your subject line you should be thinking about. How long should a subject … Continue reading Optimising Subject Lines to Increase Open Rates
by Lyn Craig June 14, 2016June 14, 2016 Average email marketing open rates are fluttering at a tentative 17.62% and click-through rates at a miserable 3.69%. Times are tough. Between the current generation’s information overload and the abundance of digital choice marketers now have to deal with consumers who have wizened up. The spammy email … Continue reading Email Marketing: 4 Simple Ways to Boost Open and Click Through’s
