Category Archives: Crises Management

Dying Business: 5 Tips to Save Your Sinking Company

Paul Keijzer June 26, 2020 The rapid spread of COVID-19 is massively impacting humanity and businesses around the globe. As the pandemic proliferates like wildfire, disrupting business activities and transforming the way they are done, many companies are in a financial predicament. The novel coronavirus is testing business leaders to the limit, assessing their ability … Continue reading Dying Business: 5 Tips to Save Your Sinking Company

4 Success Stories Show How This Recession Can Make Your Business Stronger

Michael Ellenby June 24, 2020 There’s no good way to say it: Recessions can be hell on businesses. Economic growth takes a hit, and unemployment figures skyrocket. The current economic downturn, specifically, could last a long time. This scenario is particularly likely if it takes a while to develop a vaccine and restore consumer confidence. … Continue reading 4 Success Stories Show How This Recession Can Make Your Business Stronger

Nerdwallet Insider Says Marketing, Content Teams During A Crisis Take Data

Nerdwallet Insider Says Marketing, Content Teams During A Crisis Take Data by Laurie Sullivan , Staff Writer @lauriesullivan, June 8, 2020 Kelly Gillease, CMO at Nerdwallet, based in San Francisco, opened the first virtual Search & Performance Insider Summit on Monday, and it couldn’t have seemed any more insider-like or personal. The live summit, streamed on … Continue reading Nerdwallet Insider Says Marketing, Content Teams During A Crisis Take Data

Brands need to add new chapters to their crisis marketing playbook

Marketers are learning key lessons as they navigate current economic conditions, many of which will likely remain part of their strategy in a post-COVID-19 world. Kyle Henderick on May 27, 2020 There’s very little new content in the world right now that doesn’t reference the ongoing COVID-19 pandemic, and clearly this article is no exception. … Continue reading Brands need to add new chapters to their crisis marketing playbook

Business Expenses to Reconsider During Times of Crisis

Drew Page — May 26, 2020 Today’s business environment is heavily influenced by the “FUD factor,” or fear, uncertainty, and doubt. When FUD creeps in, the funding sneaks out and therefore restricts the ability for many businesses to access capital. It’s times like this where the planning, discipline, and the fiscal responsibility of maintaining a … Continue reading Business Expenses to Reconsider During Times of Crisis

How to Survive, Bounce Back, and Achieve Success Throughout a Crisis

Judy Caroll — April 17, 2020 Trying times like the current global health crisis can turn the tables for many people: homes turn into remote offices, fine dining restos deliver food, fitness classes are done on the internet and guitar tutorials are taught virtually. These are scenarios of small businesses, which accounts to almost half … Continue reading How to Survive, Bounce Back, and Achieve Success Throughout a Crisis