Tag Archives: Open

Email Marketing Made Easy! 5 Steps For Better Open Rates and Click-Throughs

Susan Tucker — September 16, 2017 Follow @getsusanmktg — September 16, 2017 Effective copywriting is more formula and science than it is art. That’s good news. It means that even if you don’t know very much about human psychology, you can simply plug in tried and true formulas for boosting the success of your email … Continue reading Email Marketing Made Easy! 5 Steps For Better Open Rates and Click-Throughs →

4 Use Cases for Personalizing Emails at Open Time

Email Personalization

Katie Sweet — August 18, 2017 Follow @misskatiehrdy — August 18, 2017 According to the Radicati Group, 269 billion emails are sent and received every day. While there are certainly other channels marketers can use to reach customers, 72% of consumers indicate that they still prefer email as their main method of communication. And, of … Continue reading 4 Use Cases for Personalizing Emails at Open Time →

An Open Letter to C-Suite Executives About Strategic Planning

Strategy

Clayton Wood — August 1, 2017 Follow @ClaytonWWood — August 1, 2017 StartupStockPhotos / Pixabay A few years ago, I found myself in dire need of some formal C level management skills. I started a company in 2007 that quickly grew into a good sized start up service with around 100 employees. It was a … Continue reading An Open Letter to C-Suite Executives About Strategic Planning →

This Simple Email Subject Line Can Get You An 80% Open Rate

Email Marketing Tips

Lewis Stowe — July 9, 2017 — July 9, 2017 When it comes to writing email subject lines, people often try too hard. After all, the content of your email is meaningless if your recipient never ends up opening it. Unfortunately, this means that senders resort to corny, irrelevant, or deceptive subject lines in the … Continue reading This Simple Email Subject Line Can Get You An 80% Open Rate →

My Email Open Rate is Low – What Can I Do?

Email Marketing

Nicola Faulkner — April 13, 2017 — April 13, 2017 This is a question we hear a lot from our clients. By optimising your email campaigns in different areas you can get your customers clicking and engaged with your brand. Here are 5 things to look into (and one bonus tip) for boosting your open … Continue reading My Email Open Rate is Low – What Can I Do? →

Steal These 5 Subject Line Tips for Increasing Your Email Open Rates

Email Marketing Tips

Jonathan Chan — April 12, 2017 Follow @joncwrites— April 12, 2017 121. That’s the number of emails the average person receives per day, according to a study by the The Radicati Group. Does this mean that sending email marketing campaigns is futile? Is there simply too much clutter in the inbox for your company to … Continue reading Steal These 5 Subject Line Tips for Increasing Your Email Open Rates →

Locking The Door And Leaving The Window Open

Marketing Guide

Locking The Door And Leaving The Window Open by Ray Schultz, Columnist, April 6, 2017 Here’s one more sleazy event in an already cynical season. President Donald R. Trump signed a resolution on Monday, rolling back Obama-era privacy protections that had not yet taken hold. Congress had earlier passed resolutions to that effect. And now … Continue reading Locking The Door And Leaving The Window Open →

Boosting Email Open Rates

Email Marketing

Justin Wilson — March 24, 2017 Follow @Jus_Wilson— March 24, 2017 Email is a great tool to use to engage with your audience. Assuming that you don’t have to buy a database to find out who they are (this can open up a world of pain, it’s a subject for another day!), it is a … Continue reading Boosting Email Open Rates →

Knock, Knock: Increasing Your Marketing Email Open Rate

Email Marketing Tips

Eric Wall — March 22, 2017 Follow @equivityva— March 22, 2017 Whether you are a small business or a Fortune 500 corporation, when it comes to email marketing, one metric stands out above the others: open rate. An open rate, which is literally the rate at which the people you are sending emails to are … Continue reading Knock, Knock: Increasing Your Marketing Email Open Rate →