Alexis GetscherSeptember 25, 2015 Digital marketing is an industry that is constantly evolving, and to stay relevant marketers need to continually educate themselves. One specific area that’s rapidly developing is Paid Search. Paid search is when a company advertises with sponsored listings and pays a fee every time the ad is clicked (pay-per-click) or when … Continue reading 13+ Online Havens That Keep Paid Search Experts Ahead of the Curve
William YatesSeptember 23, 2015 There are many b2b companies that have significant market share in very specific markets due the niche nature of products, or the very significant size of the unit purchase costs in that marketplace. Many of these companies feel that the niche they work in or the huge purchase cost of their … Continue reading B2B Online Marketing: Why You Need it, Even If You Think You Don’t
Colm BarrySeptember 23, 2015 In part 1 of ‘How to create an online video strategy’, we examined how you can set goals and targets for your strategy as well as finding the true voice for your brand. In this second instalment, will we investigate how you can increase your brand’s visibility by creating videos and … Continue reading How To Create An Online Video Strategy – Part 2: Video Creation & SEO
Tracey WallaceSeptember 23, 2015 As an ecommerce executive, you probably think a lot about how you can take your business to the next level –– and there are a lot of tools at your disposal. Yet, as the ecommerce space continues to become more and more competitive, consumers expect a certain level of quality from … Continue reading Site Speed, Stability and Security: The Ecommerce Non-Negotiables All Online Businesses Must Deliver
KC ClaveriaSeptember 21, 2015 The first time I received a call from a salesperson, I did what any logical person would do these days: I googled that person. Unfortunately, I found absolutely nothing about him. Yes, he had a LinkedIn account, but he didn’t have a lot of info in it except for where he … Continue reading Why Successful Sales People Build Their Online Reputation And Credibility
Michelle BrammerSeptember 21, 2015 It’s touted that advertisers waste $ 6 billion per year in ad spending due to fraudulent advertising practices. With such a highly replicable business model, this unscrupulous activity carries a high profit margin, with no legal ramifications for the fraudsters’ actions. In fact, if they’re caught, they simply modify their practices … Continue reading Who Commits Online Advertising Fraud and How to Stop It
Robert WeissSeptember 16, 2015 Regardless if you are new to online business video production or a pro, if you use a professional video production services company or create video content in-house, the most important part of business video production is everything that happens offline, before the actual production. Companies of all sizes are realizing that … Continue reading The Most Important Part Of Online Video Happens Before You Turn The Camera On
Mandy EdwardsSeptember 15, 2015 As of January 2014, 87% of American adults use the internet and 52% of online adults now use two or more social media sites. Yet, probably more than a third of them act like a child online – business owners and entrepreneurs included. When you are a business owner or entrepreneur, … Continue reading An Etiquette Refresher for Business Owners and Entrepreneurs & Their Online Behavior
Brooke BallardSeptember 13, 2015 I know what you’re thinking. How can a company with a tagline of “Think Conversation, Not Campaign™” have a headline like that?! Yes, at B Squared Media we’re always pushing you to start conversations, to focus on the dialogue more than the data. But when you’re too focused on starting conversations, … Continue reading Don’t Start Conversations Online, Do This Instead
Jasmine SandlerSeptember 11, 2015 Running a business in the global marketplace is very competitive and if an organization wants to differentiate themselves from their competitors they need to work on their brand. One of the most effective ways to develop this brand is by having the CEO work as the face of the company. Whenever … Continue reading Why Every CEO Needs a Solid Online Presence [Infographic]
