Karen TaylorSeptember 11, 2015 “To rank well, build a site so fantastic that it makes you an authority in your niche.”— Matt Cutts, head of Google Web Spam Team Authority. The very word speaks volumes. Being an authority means you are an expert in your field — an expert who others trust and respect. Being … Continue reading 3 Ways to Build Your Online Authority and Boost Rank and Reputation
Andrew SheridanSeptember 9, 2015 Online video streaming and traditional TV are now neck and neck. 50% of consumers say they stream online video content at least once a week, the same amount that said they watch traditional TV. This comes from a new report by Ericsson ConsumerLab, the market research arm of the Swedish communication … Continue reading Why Mobile Video Is Essential: How Online Video Streaming Has Caught up to Traditional TV
A strong online sales channel can give you a leg up on the competition. Columnist David Rekuc offers some strategies to get you started. David Rekuc on September 8, 2015 Traditionally, brands sell direct to big retailers and use distributors to reach small and independent shops. It’s a model that’s worked for decades. But … Continue reading 4 Reasons Brands Should Sell Directly To Consumers Online
Colm BarrySeptember 8, 2015 Creating a video marketing strategy is one of those topics that can be intimidating to even start writing about – let alone actually developing one for your company and bringing it to fruition. In this first blog post, we will look at how you can set the foundations for your strategy. … Continue reading How To Create an Online Video Strategy – Part 1: Finding Your Voice
Nico DatoSeptember 8, 2015 Tech-savvy business owners know how Google, Yelp, and Facebook give them a better chance of being found online. They also know that a large percentage of their customer base likely visits one or all of the three mentioned sites with some frequency. With that said, it’s a no-brainer for them to … Continue reading 3 Sites to Help Boost Your Local Business’ Online Exposure
Ruthie AbrahamSeptember 6, 2015 Tell me if you’ve heard this one before. A company spends time, money, and creative efforts on designing brochures proclaiming the benefit of their products or service. They’re well-made–sharp colors, perfect ratio of graphics to text, and the text conveys the company’s products or service in a relatable, informative way. Wonderful. … Continue reading Is your Website Just a Brochure Online or a Powerful Sales Engine?
Amanda ClarkSeptember 5, 2015 There is no denying that the digital age is upon us. Technology has integrated its way into more and more aspects of our lives. It used to be that job openings were listed in the newspaper. Column after column of them for different industries. Now newspapers have relatively small job sections … Continue reading Do You Still Need a Traditional Resume or is an Online Profile Enough?
Listings managed by the moving company received Reputation Warning alerts after Yelp discovered customers were being pressured to write positive reviews. Amy Gesenhues on September 4, 2015 To further its Consumer Protection Initiative, Yelp reports that it has issued Reputation Warnings on more than 100 listings connected to Movers Alliance. It’s a group that, according … Continue reading Yelp Fights Businesses Manipulating Online Reviews With Reputation Warning Alerts
Larry AltonSeptember 3, 2015 It’s the worst kept secret on the internet, but video marketing is one of the best ways for businesses to connect with customers. In virtually every situation, video marketing proves to be more powerful and engaging than written content. Despite this, so many businesses fail to give it a second look. … Continue reading 4 Reasons Online Businesses Can’t Ignore Video Marketing
Vanessa DiMauroSeptember 2, 2015 Too often a firm creates an online community, purchases software and designs a site—and then spoils all this hard work by failing to monitor, manage or staff it over the long term. Sure, everyone paid attention in the beginning, but then the focus waned. Everyone assumed that the mythical teammate named … Continue reading The Perils of a Neglected Online Community
