Marc HummelOctober 5, 2015 The idea of showrooming as a major threat to brick-and-mortar retailers seems to be fading. Recent research from PayPal suggests that shoppers in high-value verticals prefer researching online and then buying in the store. Other retailers such as Best Buy and Johnston & Murphy use sophisticated data-onboarding technologies to help bridge … Continue reading How to Win Back Shoppers Who Browse In-Store and Buy Online: Part 1
Virginia FrancoOctober 4, 2015 If you stick to the resume formatting that worked back in the 80s, 90s and heck, even through 2010 . . . you run the risk today of being overlooked or that critical key points will get missed altogether! The culprit? Technology. For better or for worse, technology has transformed our … Continue reading Resume Not Working? Make Sure It’s Written for an Online Read
Oliver NeelyOctober 3, 2015 If your online marketing is not working the way you expect, a landing page could the quick fix you need. Landing pages are highly targeted, individual pages that focus on one particular product or service. They are stripped back, with only the most essential information needed to convert visitors into highly … Continue reading Not Getting Results Online? Try a Landing Page
By Laura Blaker October 2nd, 2015 There are many online tools out there to help you create beautiful graphics quickly and efficiently. A simple Google search reveals free services such as PiktoChart, Venngage, and Canva. While these are quite simply drag, drop, and type tools, they’re certainly useful for producing nice graphics if you’re short on … Continue reading 4 Online Resources For The Rookie Graphic Designer
Rachel WinsteadOctober 2, 2015 People don’t just scan product descriptions on Amazon or your website. They look at them like a set of specs on a new car. Consumers want to know the details that make your broom better than the 500 other brooms available for purchase, and they need to be able to gain … Continue reading 10 No-Nos for Your Brick and Mortar Store’s Online Product Descriptions
Yonas PrayudhiSeptember 30, 2015 We create and promote explainer videos, but what is it that makes them work? Is it simply because their format is better than other media types? Do they really sell more? We conducted a collective research project to find out why explainer videos are superior to other formats, and want to … Continue reading Why Online Videos Are Better Than Other Media Types
Todd GiannattasioSeptember 30, 2015 It’s surprising to me how many conversations take place about how to design a website, drive traffic, and capture leads when the answers already exist. Attracting and converting customers online is far from new, so why are companies still trying to figure things out? I get it, if you don’t know … Continue reading Your System to Grow Lead Generation and Sales Online
Jay NorthSeptember 29, 2015 Being a young entrepreneur can present a whole host of unique challenges you may not be ready for. You’ll also be somewhat alone in the business world since you just haven’t had time to meet colleagues and develop partnerships with people who can guide you. That’s where online forums can be … Continue reading 8 Best Online Forums for Young Entrepreneurs
Thomas CoppenSeptember 28, 2015 It’s a battle that is heating up (but has been going on for years). Everyone seems to have a different opinion or way of looking at it. So what’s the best way to spend your marketing budget; search engines or social media? Paid ad spend has been strong in 2015, with … Continue reading Search vs Social: Where Should You Be Spending Your Online Advertising Budget?
Courtney HuberSeptember 27, 2015 So you’ve created a beautiful, compelling website that wows your home audience. The time is ripe for adapting it for key markets around the world. But how valuable is your excellent website to your intended audiences if they can’t find it online? Enter multilingual SEO. Done well, SEO practices for each … Continue reading Expert Tips on Multilingual SEO to Boost Your Online Findability
