Great CX starts with purpose, not technology. Create smart, human-centered experiences by focusing on what really matters. Shiv Gupta on July 22, 2025 We’ve all felt the frustrating side of automation — irrelevant marketing emails, clunky digital workflows, or robotic customer service that leads you in circles. Too often, technology is used to reduce … Continue reading When AI makes customer experience feel personal
This insightful conversation about the current uses and future applications of AI in marketing was recorded at the Spring 2024 MarTech Conference. Mike Pastore on May 14, 2024 AI is increasingly being used by marketers to create content and experiences for prospects and customers. Recorded live during the Spring 2024 MarTech Conference, this episode … Continue reading How AI impacts the customer experience, when it’s done well
