by Brian Shilling Follow @shilling_brianAugust 17, 2016 The world of online marketing is full of antiquated concepts and beliefs that were either never true or have long been disproven. Unfortunately, many online marketing “professionals” perpetuate these myths, and consumers believe them. Today we are debunking five common SEO and PPC myths — most of which … Continue reading Mythbusters: Online Marketing Edition
Tag Archives: Online
How to Cater to Your Online Customers’ Needs
by Methma AtapattuAugust 16, 2016 It is needless to say that an online shopper is different from an offline shopper in various ways. As an online marketer, it is vital that you are aware of what makes online customers different from offline customers, and how to cater to them. Similar to the general stages of … Continue reading How to Cater to Your Online Customers’ Needs
Join or Build: What Do You Need from an Online Community?
by Maya Paveza Follow @mayapavezaAugust 8, 2016 A lot of people wonder why they would want an online community. There are really two questions in the single statement. Do you need a community as a member? Likely. Do you need to build a community as a leader? Perhaps. There are a few simple ways to … Continue reading Join or Build: What Do You Need from an Online Community?
Only 1 in Every 4 Retail Customers Complete Their Online Purchase – How to Improve Conversions
by Larisa Bedgood Follow @https://twitter.com/DataMentorsAugust 8, 2016 Ecommerce sales continue to grow, generating over $ 300 billion in sales in the US alone last year. However, online shopping is generally an impersonal experience with lower levels of engagement as compared to the in-store experience. Unlike walking into a brick-and-mortar retail location where a shopper can … Continue reading Only 1 in Every 4 Retail Customers Complete Their Online Purchase – How to Improve Conversions
A 27-Day Online Marketing Plan For Your Small Business
by Justin Herring Follow @justincherringAugust 8, 2016 Small business owners are exceptional at what they do. From creating amazing products and services to delivering unrivaled customer experience, small business owners know how to thrive in their community. There is however, one downfall of some business owners in my experience. They fail to recognize the importance … Continue reading A 27-Day Online Marketing Plan For Your Small Business
How Video Is Changing The Face Of Online Marketing [Infographic]
by Zac Johnson July 30, 2016 Follow @zacjohnsonJuly 30, 2016 If you’ve been around to experience the internet for the past 20 years, you will have seen a world of slow websites and static content transform into the fast-paced, social driven and live streaming world it is today. The internet and technology are transforming at … Continue reading How Video Is Changing The Face Of Online Marketing [Infographic]
Delivering Self-Service Support Through Online Communities
by Caitlin Zucal July 27, 2016 Follow @Caitlin_ZucalJuly 27, 2016 The introduction of the Internet, social media, and mobile has changed the way companies – large or small – interact with dissatisfied customers. According to a study conducted by Nuance Enterprise, 67% of respondents preferred self-service support over traditional support. Phone calls and emails have … Continue reading Delivering Self-Service Support Through Online Communities
Is your online marketing agency relationship worth saving?
Things started out so well between you and your agency, but now it seems that you just aren’t seeing eye to eye anymore. What can you do? Columnist Jacob Baadsgaard explains how to set things right — or break things off. Jacob Baadsgaard on July 21, 2016 You may have heard the news when … Continue reading Is your online marketing agency relationship worth saving?
When Everyone Sells Online, Where Do You Find a Competitive Edge?
by John W Hayes July 21, 2016 Follow @john_w_hayesJuly 21, 2016 Ecommerce professionals used to talk about the Internet creating a “level playing field” for businesses of all shapes and sizes to compete on, but now that virtually everyone sells online, that playing field is looking increasingly waterlogged, making it incredibly difficult to find a … Continue reading When Everyone Sells Online, Where Do You Find a Competitive Edge?
25 Ways to Improve Your Online Sales Process [Infographic]
by Bob Hutchins July 18, 2016 Follow @BobhutchinsJuly 18, 2016 There are millions upon millions of ecommerce websites out there… but only 650,000 of them get over that $ 1,000-mark in annual sales, according to a new infographic from Technorian. Whether you’re revving up for that first online sale or whether you’re looking to open … Continue reading 25 Ways to Improve Your Online Sales Process [Infographic]
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