Tag Archives: Online

How Video Can Enhance Your Online Reputation

by Brenna ClarineSeptember 10, 2016 Video can be used to enhance online reputation. Search results today contain blog posts, articles, images, news and video. They’re called “mixed results”. Search engines want to provide the best results possible in whatever format necessary. Video is fast becoming the best way to engage audiences which means you can … Continue reading How Video Can Enhance Your Online Reputation →

A Marketer’s Guide to Online Video Promotion

Marketing Guide

by Brittany LaegerSeptember 9, 2016 Video is one of the most powerful and most underused tools in a company’s toolbox. It has the unprecedented ability to increase viewer engagement, increase time on site, and ultimately boost conversion on your website. But creating a start-to-finish strategy for online video promotion can be a huge task, especially … Continue reading A Marketer’s Guide to Online Video Promotion →

Why Targeting Hispanics Online Is Worth The Money

Effective Hiring

by Lee Vann, Columnist, September 8, 2016 Last month, CPG giant and the world’s largest advertiser Procter & Gamble declared that they would buy highly targeted Facebook ads less often. P&G will continue to invest heavily in Facebook advertising, but found that “targeting to super-specific audiences was expensive but didn’t result in a big difference … Continue reading Why Targeting Hispanics Online Is Worth The Money →

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Business Guides

by Charles WhitemanSeptember 8, 2016 The smartest companies are always looking to reach untapped markets. These days, most are finding success by engaging new global consumers through digital channels. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges … Continue reading Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets →

Online Video Marketing: Tips, Types of Videos To Create & How To Promote Them.

Video Marketing

by Amanda StrouseSeptember 7, 2016 They say a picture is worth 1,000 words. So how many words would you think a video is worth? The answer is millions! Research has shown that one minute of video is worth 1.8 million words. Just one minute! As YouTube remains the second most commonly used search engine, more … Continue reading Online Video Marketing: Tips, Types of Videos To Create & How To Promote Them. →

Should A Website Really Be The Hub Of Your Online Presence?

Marketing Trends

by Sue Cockburn Follow @SueCockburnSeptember 1, 2016 With all the talk about social media, it can be easy to question whether or not a website should be the hub of your online presence. After all, with 1.7 billion worldwide users on Facebook, won’t a business Facebook Page work just as well? A Facebook Page Is … Continue reading Should A Website Really Be The Hub Of Your Online Presence? →

What Your Online Marketing Lacks and How to Fix It

Online Marketing

by Greetje den Holder Follow @GdenHolderAugust 23, 2016 Are you putting much time and effort in your online marketing and is it just not working? This blog will first list 7 reasons why you may not succeed in online marketing. After that, this blog will present 7 developments in technologies that are worth considering when … Continue reading What Your Online Marketing Lacks and How to Fix It →

Why Online Communities Are Growing And How You Can Get More From Them

Online Communities

by KC Claveria Follow @kcclaveriaAugust 16, 2016 Online communities have become a necessity in today’s business world. To appreciate just how dominant they have become, consider these stats: According to Forrester Research’s 2015 Customer Lifecycle Journey report, 81 percent of companies now have community-type support channels—a steep increase from 2012’s 67 percent figure. The 2015 … Continue reading Why Online Communities Are Growing And How You Can Get More From Them →

Your Online Shop Leaking Money? Here’s How to Waterproof It. [Infographic]

eCommerce Mistakes

by Bob Hutchins Follow @BobhutchinsAugust 14, 2016 E-commerce can be a tough business. When it works, it works. But when sales drop, it takes a little bit of investigation to discover the problem. Finding the problem is a lot like trying to find the leak in a bicycle tire. You have to completely submerge the … Continue reading Your Online Shop Leaking Money? Here’s How to Waterproof It. [Infographic] →

14 Reasons Why You Must Take Your Business Online [Infographic]

Business Transformation

by Stacey RudolphAugust 14, 2016 There has been a gigantic gush in the number of online stores popping up in the recent few years, and with good reasons. Internet shopping is not only being viewed as a safer and more convenient, it has become popular. More and more people are realizing how easy it is … Continue reading 14 Reasons Why You Must Take Your Business Online [Infographic] →