Kent Campbell — February 23, 2017 Follow @reputationx— February 23, 2017 The difference between character and reputation: Character describes one’s nature, but reputation reflects what people think a persons’ nature is. This applies to business as well. Search results can skew this so that one search result, accurate or not, can destroy peoples opinion of … Continue reading Beating the Competition Online: One Search Can Make the Difference
Retailer Urban Outfitters saw 75 percent conversion increase and 146 percent revenue growth from using offline signals vs. online only. Greg Sterling on February 22, 2017 Location data platform PlaceIQ and mobile messaging tool Appboy have teamed up. In the context of their announcement, the two companies showcased a case study with retailer Urban … Continue reading Case study: location data outperforms online signals as e-commerce targeting tool
Alex Plotnikov — February 17, 2017 — February 17, 2017 Events are an important part of marketing your product. This is especially true for the B2B niche, where events bring tons of potential clients and partners together. There are dozens of major ecommerce conferences, like eTail or the Imagine Conference. You also have hundreds of … Continue reading How to Accelerate Online Growth with These Simple Event Tactics
Kenny Silva — February 13, 2017 — February 13, 2017 In my last post, I explained why 2017 is going to be a big year for online community-based customer support. Here’s a quick recap: online communities provide a space for customers to find authentic information they can trust in the most efficient way possible. In … Continue reading 3 Ways to Grow Your Business with Online Community-Based Customer Support
Tracy Darchini — February 16, 2017 — February 16, 2017 Author’s Note: This article was originally published on the Huffington Post and can be found here. Meeting people in real life, face-to-face is important for building professional relationships, but I’d be willing to bet that most of us — whether introverted or extroverted — do … Continue reading Top 10 Reasons Online Networking is More Effective Than In-Person Networking
Cosette Jarrett — February 15, 2017 Follow @cosettejarrett— February 15, 2017 Though the process of starting an online business is easier than ever, establishing an online presence is not. The World Wide Web is flooded with options for purchasing the same products and services from different outlets. And while there are plenty of legitimate sites … Continue reading 3 Ways to Establish Credibility with your Brand’s Online Presence
Alan Rita — February 9, 2017 — February 9, 2017 Successful entrepreneurs have one thing in common – they don’t stop pursuing business growth. One way or another, they find new ways to uplift their brand, improve their services, and maximize profits. These entrepreneurs have the achiever’s mindset. They always seek continuous improvement and never … Continue reading 4 Business Goals for a Stronger Online Brand in 2017
Bob Hutchins — February 9, 2017 Follow @Bobhutchins— February 9, 2017 A few weeks ago on the BuzzPlant Blog we laid out our four resolutions for creating better video content in 2017. We committed to: Enhancing conversations (a major tenet of Finally Human). Measuring for attention. Meeting our audience on mobile. Not assuming audiences, but … Continue reading 5 Ways to Strengthen Your Online Video Strategy
How can we stem the rise of ad blocking? Contributor Ben Barokas believes the relationship between publishers and users must change, and it starts with educating consumers about content compensation. Ben Barokas on February 9, 2017 Ad blocking certainly got the industry talking in 2016. It was included for the first time on Gartner’s … Continue reading The evolution required to achieve a sustainable online ecosystem
Cosette Jarrett — February 9, 2017 Follow @cosettejarrett— February 9, 2017 Building an online business is easier than ever. All a potential online business owner needs to do to get started is build a website from a pre-designed template and purchase a domain name. This is why 543,000 small businesses are started each month. Although … Continue reading 4 Tips To Protect Your Online Business
