The rise of long tail media, filter bubbles, and fake news are closely intertwined. Advertisers and consumers need to take responsibility for the media they support, says columnist and IAB VP of Marketing Chris Glushko. Chris Glushko on February 8, 2017 Remember when the internet was viewed as the great equalizer in media? You … Continue reading Pop the personalization filter bubbles and preserve online diversity
The NRF’s chief economist says online sales will continue to increase this year, driving retail industry growth. Amy Gesenhues on February 8, 2017 According to 2017 sales forecasts from the National Retail Federation (NRF), online and other non-store online sales are expected to grow between 8 percent and 12 percent over last year’s sales … Continue reading National Retail Federation predicts online sales will grow 8% to 12% in 2017
Chris Boeckelman — February 3, 2017 Follow @cboeck— February 3, 2017 Customer feedback can reveal opportunities for major business growth—what customers want, straight from their own mouths. Instead of relying on hunches, companies can make confident, data-driven decisions that save time and money. Customers benefit from sharing feedback too. According to AgilOne’s Consumer Survey, over … Continue reading Everything You Need to Know About Online Survey Response Rates
Kelley Schultz — February 2, 2017 — February 2, 2017 As digital marketers, the “growth of mobile” stats we continue to see are in the forefront of our minds when launching digital campaigns. Why must our digital campaigns be geared towards consumers on the go? Digital spend on mobile has surpassed digital spend on desktop … Continue reading How to Measure the Impact of Online Media on Offline Conversions
Amanda Cameron — January 31, 2017 — January 31, 2017 Sales tax nexus presents a unique challenge for online sellers. Traditionally, business owners collect sales tax in the states they have a physical presence. But with the rise of ecommerce, the game has changed. Due to the complexity of sales tax laws that vary state … Continue reading Sales Tax Nexus: What Online Vendors Need to Know
Jennifer Spencer — January 30, 2017 Follow @jsstartuppr— January 30, 2017 Recent studies on hiring trends indicate that the number of businesses hiring online workers has risen over the past two years, and it is expected to continue to rise. The remote worker offers a competitive edge for both small and large businesses in the … Continue reading Top 5 Platforms to Hire Online Workers
Judah Swagerty — January 29, 2017 Follow @nexlevelconnect— January 29, 2017 Engaging with your target audience and improving your online brand presence with social media marketing is vital to any business. 77% of Twitter users feel more positive about a brand when their Tweet has been replied to. 300 hours of video are uploaded to … Continue reading 5 Tips for Improving Your Online Presence with Social Media Marketing
Deep Patel — January 21, 2017 Follow @realdeeppatel — January 21, 2017 PayPal has long been a dominant player in the digital currency industry. However, with the recent innovation stagnation and a platform designed for eBay sellers and buyers, there are many flaws of which competitors can take advantage. If you’re looking for an alternative … Continue reading Top 5 Online Payment Alternatives to PayPal
Deep Patel — January 26, 2017 Follow @realdeeppatel— January 26, 2017 The most important aspect of managing a business is handling your revenue and expenses with prudence. Modern technology has expedited the process of “keeping the books.” There aren’t any books anymore, but new software platforms for invoices have increased efficiency for businesses tremendously. The … Continue reading Top 10 Online Invoicing Services in 2017
Contributor Giovanni Strocchi explains how audience profiling built on first-party data can help marketers get to know their audience on a personal level and predict their needs. Giovanni Strocchi on January 23, 2017 Today’s scattergun approach to targeting, based on wide demographic assumptions, overlooks an important fact for marketers: Target audiences are made up … Continue reading How audience profiling, based on real-time online customer interactions, reveals the faces in the crowd
