Scott LambertMay 2, 2015 Does your customer’s opinion matter? In the world of online marketing, the answer is a resounding YES! Research by Harvard Professor Michael Luca shows that positive Yelp reviews can impact a restaurant’s bottom line by as much as nine percent. And a 2013 report by Dimensional Research shows that over 60 … Continue reading How Online Reviews Can Make (Or Break) Your Business
Dan StasiewskiApril 30, 2015 Remember the days when investing your online advertising dollars was as simple as finding a Google Adwords certified PPC company and letting it setup keyword-focused campaigns? With more channels for advertising available and technology enhancements making it easier to target the right buyers, ad buying is no longer that simple. That’s … Continue reading 3 Places You Should Advertise Online Instead of Google
Jimmy RodelaApril 28, 2015 If you’ve just started learning the nuts and bolts of online marketing, you can’t expect to get the same results that seasoned marketers in the industry are enjoying. Just like all the marketers who have succeeded, you’ll have to go through a season of dry spell where people will barely respond … Continue reading 5 Online Marketing Shortcuts That Will Fast Track Your Success Online
InklyoApril 27, 2015 Five minutes of exposure to any form of today’s media—TV, magazines, the blitzkrieg of emails from trendy companies you don’t remember giving your email address to—will tell you that we’re living in the Do-It-Yourself era. Grow a vegetable garden on your windowsill! Get that kitchen you always dreamed of! Cook Thai cuisine … Continue reading SEO Basics for the Online Business DIYer
InklyoApril 27, 2015 Boost your online presence and find more clients If you run a business, then you already understand the importance of marketing. Nowadays, marketing is more than cold calling or direct mail campaigns. To really make an impression, you need to establish a solid online presence and a high level of engagement with … Continue reading 4 Online Marketing Tools To Enhance Your Brand
Kelsey LloydApril 27, 2015 Entrepreneurs wanting to get a small business off the ground may be intimidated by getting a traditional bank loan. The time involved, the hoops to jump through, the paperwork, the approval process — that’s a big mountain to climb. So many are turning to online lenders. Some of these upstart companies … Continue reading Is Online Lending the Right Choice for Your New Business?
Graham JonesApril 26, 2015 As you read this, millions of people are busy chatting away in forums somewhere online. They may be taking part in traditional forums, or in LinkedIn Groups or Facebook Groups, for instance. Whatever system they are using, online discussions are undeniably popular. However, many people think they just waste time or … Continue reading Online Forums Are Good For You
John W HayesApril 25, 2015 Taking your first steps into the world of multi-channel retail need not be a daunting task. In fact it could be as simple as listing a few items on an online marketplace like eBay or Amazon. Online marketplaces allow retailers to explore a number of options: Distressed Inventory: Stock left … Continue reading Taking Your First Steps into the World of Multi-Channel Online Retail
Young Entrepreneur CouncilApril 23, 2015 What are the best training materials out there for someone who wants to get up to speed on online marketing best practices? 1. Avinash’s “Occam’s Razor” Avinash Kaushik’a blog Occam’s Razor is a must-read. He is primarily concerned with measurement and analytics. Any digital marketer worth their weight knows that this is … Continue reading 11 Best Online Marketing Training Materials
Ignoring infringement can result in erosion of your brand, warns columnist Chris Silver Smith. He offers up some tips for online trademark policing. Chris Silver Smith on April 20, 2015 For medium-to-large companies, proper trademark management is a vital component of business strategy and online reputation management. Many consider a brand to be a company’s … Continue reading Trademark Policing: Ninja Techniques Of Online Reputation Management
