Alesia HsiaoMay 19, 2015 Business is global. Whatever industry you work in, you’re dealing with people in different time zones, on different schedules and with different priorities. So if the success of your business is dependant on it; how do you effectively communicate with these people? I guess you could rely on email. But we … Continue reading 10 Tools to Hit Your Next Online Meeting Out of the Park
Chris AbrahamMay 14, 2015 With a little technical skill, it’s cheap and easy to build a self-running, autonomous, online store. And then, it’s cheap and easy to build a hundred more. Since eCommerce doesn’t demand a personal touch, the overhead can be low since there are ways of doing business without maintaining a personal inventory. … Continue reading Can Google Find You In Your Online Store?
Martin YanMay 11, 2015 Communities are essential to shaping our identities. They bring people together through a common activity or belief and provide us a context in which we are able to interpret ourselves and one another. Take a sporting event, for example. Two strangers sitting next to each other can be wearing the same … Continue reading 8 Ways to Build a Thriving Online Community
Rachel WinsteadMay 9, 2015 Remember when Twitter CFO made that mergers & acquisitions gaffe? The Twitterverse is an easy online forum where mistakes abound in careless entries and late night posts and no online site is immune from the potential for professional mistakes. Website content, LinkedIn, Facebook, and other applications and online forums can all … Continue reading Oopsy-Daisy: Recovering From Online Mistakes
Kenneth GillettMay 8, 2015 Just last year, Forbes published an article called “The Explosive Growth of Influencer Marketing and What it Means to You.” The authors pointed out how social media has become similar to a giant megaphone that amplifies the voice of the consumer and even shifts the balance of power in consumer decisions … Continue reading 5 Steps to Courting an Influential Online Audience
by Naima Othman May 8th, 2015 Power to the people! In the age of digital marketing this statement speaks volumes to the level of control individual consumers have over the success of particular businesses and brands. Research shows consumers continue to heavily rely on peer reviews when researching local businesses to engage with. In … Continue reading Monitor & Improve Your Company’s Online Reputation
Lee OddenMay 7, 2015 Ann Handley + Authority = Annthority! On a good day, online marketing tactics work. Social messages drive traffic. Web copy prompts clicks. Landing pages drive conversions. On a really good day, all the disparate elements of online marketing—design, content, traffic, and conversions—go beyond working as individual tactics. They become a part … Continue reading 5 Online Marketing Lessons to Improve Your Marketing Authority
Ali HyattMay 6, 2015 As a small business, online marketing often provides the most cost-effective methods for attracting new customers. But any form of marketing — whether it’s online, print, television, or direct mail — usually costs something and it can be hard to find the resources needed to spread the word about your business. … Continue reading 6 Simple And Inexpensive Ways To Use Online Marketing To Reach New Customers
Larry KimMay 4, 2015 We try to write a roundup of the most impactful changes in Google AdWords each year, to help marketers keep up with the constantly changing PPC scene. It’s not just AdWords, though – the entire online advertising industry is changing at a rapid clip. Sure, you still have all of those … Continue reading 3 Trends That Will Change the Future of Online Advertising
Michael CohnMay 4, 2015 From the consumer’s side of things, being able to interact online and to voice an opinion with some degree of anonymity is the best that it can be. The customer can say whatever they wish without any consequence. It is a wonderful situation for that person. Benefiting from the freedom of … Continue reading How Online Reviews Can Help Marketers
