Young Entrepreneur CouncilWhat are the best training materials out there for someone who wants to get up to speed on online marketing best practices?
1. Avinash’s “Occam’s Razor”
Avinash Kaushik’a blog Occam’s Razor is a must-read. He is primarily concerned with measurement and analytics. Any digital marketer worth their weight knows that this is the where money is really made and lost. Platforms and strategies come and go, but effective analytics are a timeless method to ensure success in a shifting marketplace. – Jack Hanlon, Kinetic Social
2. Lynda.com
To gain the fundamentals in anything digital media, Lynda.com is tough to beat. Their instructors are fantastic, a membership is highly affordable and the courses are regularly updated to stay on top of the latest trends. Courses also vary by level of expertise, so you can avoid diving into the deep end too fast. – Jeff Rohr, SquareOffs
3. SearchEngineWatch.com or SearchEngineLand.com
There is an absolute treasure trove of free Internet Marketing content on SearchEngineWatch.com and SearchEngineLand.com. White papers, how-to guides, perspectives from multiple experts, reviews and more are a click away. Other great sources include Moz.com (formerly SEOmoz), SearchEngineJournal.com, SEObook.com, the KISSmetrics Blog and Neil Patel’s QuickSprout. –Kristopher Jones, LSEO.com
4. John Jantsch’s Duct Tape Marketing
I’ve been following John Jansch’s Duct Tape Marketing advice for years. John says that his guidance is targeted to small business owners, but the truth is, it will work for any business that wants to do online marketing efficiently and cost-effectively. His approach evolves with the times and the arsenal of content available at his site is impressive indeed. – Alexandra Levit, Inspiration at Work
5. Coursera
There are several classes being offered for free by professors at the University of Illinois at Urbana-Champaign and the University of Pennsylvania’s Wharton School of Business on traditional and digital marketing. As academics, professors are required to stay up-to-date on the newest and best practices in the field, so taking advantage of their knowledge for free is a no-brainer! – Firas Kittaneh, Amerisleep
6. Content Marketing Institute
Contentmarketinginstitute.com
7. Growthhackers.com
Sean Ellis, early growth hacker at Dropbox and founder of Qualaroo, built growthhackers.com to create a community of folks interested in all things growth. Like Reddit, top articles are voted up and the cream of the crop usually catches momentum. –Sathvik Tantry, FormSwift
8. The American Marketing Association
The American Marketing Association has many good resources for marketers to achieve success. Much of their content is premium or available only to their members, but they do have good industry whitepapers, reports and case studies on online marketing. – Miles Jennings, Recruiter.com
9. Constant Contact
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e of the best advice can be found on websites like Huffington Post. You’ll see up-to-date tips from some of the best minds in business today. Additionally, Constant Contact provides seminars on an ongoing basis in cities across the country. As well, if professionals are interested in videos they can watch now, Moz Academy has a series of videos on topics like inbound marketing and SEO. – Drew Hendricks, AudienceBloom
10. Copyblogger and GrowthHackers
I find all of Copyblogger’s material to be extremely high impact. Their e-books and blog articles are of great quality. I’m an authority member and can vouch for great premium content as well! I’ve definitely received a return on my investment there. For specific questions and to keep an eye on trends, I regularly check out GrowthHackers. – Dan Pickett, Launch Academy
11. The Noob Guide to Online Marketing
The Noob Guide to Online Marketing will give you a solid start on online marketing best practices. I used to run an inbound marketing agency and this guide was considered required reading for new hires. – Owen Fuller, Qzzr
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