Maureen HochdorfJuly 3, 2015 We’re more than half way through our Starting a Business Series, and after covering topics such as your business idea, making a business plan and defining your demographics, today’s topic will be focusing on creating an online presence for your business. When it comes to marketing your product and service, your … Continue reading How to Build a Strong Online Presence for Your Business (Part 5)
Vishaal DuttaJuly 2, 2015 One of the biggest hurdles that any startup faces once they’re done building the product is marketing it online. A huge number of websites exist just to help navigate the complex world of online marketing. And for good reason, as this single factor can often determine whether a company will survive … Continue reading How Small Businesses Can Navigate the Online Marketing Maze
Mahak VasudevJuly 1, 2015 Engage your employees to scale faster, raise revenue & ensure customer satisfaction. Easier said than done! Fortunately, technology, especially online community is changing the game. In fact, some of the leading organizations – Jive, Salesforce, Adobe, Pernod Ricard, and more build online communities & leverage them heavily to build better workplaces, … Continue reading Why You Really Need To Build An Online Employee Community?
Sally FalkowJune 29, 2015 The internet has become more than just the new wave. It’s a remarkable shift in the way we as humans share knowledge. What started out as a text-heavy medium is increasingly becoming a visual medium and according to the Cisco Visual Networking Index, 80% of all online content will be video … Continue reading The Rise and Rise of Online Video
Zac HeiseyJune 27, 2015 Today, the journey a shopper takes on their way to making an online purchase is far from linear. So many variables exist that it’s nearly impossible to pin down a specific route a user takes from click to conversion. Fortunately, folks in the E-commerce marketing space have mountains of data at … Continue reading The Online Buyer’s Journey [Infographic]
Anna RodriguezJune 27, 2015 In the age of the internet, one of the relevant issues prevalent among developers is web design. The ability to create an aesthetically appealing website for potential end-users has been a great challenge even in the 21st century. The current trend involves considering the needs of the stakeholders and the preference … Continue reading Untwisting Your Bad Online Design Reputation, Here’s How
Julie HongJune 25, 2015 Today’s customers are more vocal than ever on the social web, which gives sales and marketing professionals a rich pool of insights from which they can arm themselves to propel conversion rates and sales performances. If you think about it, valuable information is publicly available within reach at the micro-level. You … Continue reading Succeed At Social Selling With These 10 Online Influencers
Luana SpinettiJune 24, 2015 Dear blogger, Hope you know that, with your blog, you are sitting on a goldmine. Not even news media have as much relevance today as blogs— bloggers are today’s culture influencers, opinion leaders, even authorities, if you like. Perhaps your blog is not as popular as Jon Morrow‘s or John Chow‘s, … Continue reading How To Make Money Online With Your Blog
Amanda ClarkJune 24, 2015 You know what they say about sure things—death and taxes and all of that. Guarantees and certainties are especially hard to come by on the Internet, where the rules change every day and there are always exceptions. Yet, when it comes to building and protecting a sterling reputation for your brand, … Continue reading 7 Online Reputation Management Guarantees
Kathy McGovernJune 23, 2015 Grabbing the attention of local shoppers online is key to getting them through your shop doors. Having the right type of information in your online business listing is essential to that process. Your online business listing could include any place (besides your own website) where you list your business’ information so … Continue reading What You Absolutely Need To Include In Your Online Business Listing
