In a customer-centric world, social insights are the key to creating effective media partnerships, blog posts, commercials and more, says columnist John Donnelly III. John Donnelly III on July 7, 2015 Read any article about how the marketing landscape is changing, and you’re bound to find a common theme: The customer is at the heart … Continue reading How Social Conversation Can Help You Discover Your Brand’s Next Great Campaign
Matthew GrattanJuly 6, 2015 Audits are no joke. They’re stressful, time-consuming and costly if you’re found to be out of compliance. Odds that your business will be targeted for a sales tax audit are greater than you think. To make up budget shortfalls, states are hiring more auditors and keeping them busy. No need to … Continue reading Tax Audit Checklist: Don’t Let the Next Audit Take You by Surprise
Ruthie AbrahamJuly 6, 2015 While some argue that trade shows are becoming an outdated form of outbound marketing, they often offer valuable times for networking and promoting your product or service to an interested audience. Although you may want to consider showing at less tradeshows and focusing on more cost-efficient inbound marketing strategies, there are … Continue reading 6 Ways To Stand Out At Your Next Trade Show
Currently available only on iOS devices in the U.S., Pinterest says it already has 30 million buyable pins from a number of retailers. Amy Gesenhues on June 30, 2015 After announcing e-commerce plans earlier this month, Pinterest launched its buyable Pins today on iPhones and iPads, making it possible for iOS users in the U.S. … Continue reading Pinterest Takes E-Commerce To Next Level With Launch Of Buyable Pins On iPads & iPhones
Lori SoardJune 30, 2015 If you’ve ever played any in the series of Sim games, then you know just how addictive these games can be. They are a life simulation series of video games that offer the ability to do anything from help a simulated person do daily tasks to building a complete city. According … Continue reading 5 Reasons Why A Sim City Player Could Be Your Next Social Media Manager
Ritika PuriJune 30, 2015 A strong product launch strategy is built on education. In addition to bringing a new offering the market, your brand needs to operate as a guide—especially if you’re introducing a new concept. Your audiences might feel overwhelmed, lost, or unsure of how to get started. That’s where content comes in. Through … Continue reading A Guide for Your Next Product Marketing Launch
Zahara JadeJune 22, 2015 Believe it or not, you do not have to be a 14-year old, bubble gum popping cheerleader to be on Snapchat. Not by any stretch. In fact, Snapchat is climbing in the ranks as the 3rd most popular app amongst the millennial, 18 to 34 year old young adults. The popular … Continue reading Snapchat: Next Hottest Influencer Platform?
Mark SchaeferJune 16, 2015 The writing bots are here. Computer scientists in Finland have created an algorithm that can programmatically create better rap lyrics than actual rappers. The site bot or not challenges to you choose whether a poem was created by a human or an algorithm. Nearly 10 percent of the articles on Wikipedia … Continue reading The Next Generation of Bloggers Is Here. And They Are Computers
Columnist Steve Dille explains how, by combining predictive sciences with drip marketing, Next Glass keeps beer drinkers thirsting for engagement. Steve Dille on June 10, 2015 Beer, of course, gave us civilization, according to historians and anthropologists who have explored the misty originals of communities and cultures at the dawn of the human epoch. It … Continue reading Email Best Practice Pros: Next Glass Taps Into Predictive Possibilities
Erika HashemiMay 31, 2015 What does the classic business pitch look like to you? I bet you’re envisioning a scenario similar to the following: a presenter in the front of the room, reading off an un-engaging slide deck, while the rest of the room looks on … uninformed and bored. What if you could make … Continue reading Take Your Next Meeting From Snooze To Stellar With These 3 Tips
