Comm100October 28, 2015 Whether you’re an online business or a brick and mortar store, being able to provide great customer service is important to the success of your company. Help should never be hard to find for a customer; one way to make yourself easily and readily available is through live help software (also known … Continue reading 8 Reasons Why Your Website Needs Live Help
Chris GowardOctober 25, 2015 How do you create a world-leading optimization team? One that you can trust to consistently deliver ROI year after year? Dedicated internal CRO teams are becoming increasingly common within businesses. As more and more companies adopt the testing culture, they start to ask the same questions: Where should we start testing? … Continue reading 4 Questions Every Optimization Team Needs to Answer
As innovative technologies transform marketing, don’t let your company get left behind. Columnist Benjamin Spiegel explains why data scientists are a critical component of every marketing team. Benjamin Spiegel on October 22, 2015 Back in the “old days” (not so very long ago), if a junior marketer had a question, he or she would seek … Continue reading Why Every Marketing Department Needs A Data Scientist
Rick WhittingtonOctober 16, 2015 Your website acts as a 24/7 calling card for your business, a trusty communication tool and hopefully your company’s best “salesperson.” Dated design, poor content and a lousy layout damage your brand and cost you lost sales. A redesign doesn’t have to mean overhauling your entire website; small tweaks, upgrades and … Continue reading 6 Telltale Signs Your Website Needs a Redesign
Michael PeggsOctober 15, 2015 If you’ve spent any time on marketing blogs, you’ve already heard stories of the power of blogging. Businesses have used this marketing tool to grow their traffic, build authority and generate thousands of leads. Yet, you’re still not sure whether it is right for you. If you’re on the fence about … Continue reading 5 Reasons Your Business Needs a Blog
Charles HeitzOctober 12, 2015 If you are a contractor, plumber, electrician or painter, it is time to start thinking about improving your web presence. You need a way to reach out to more customers, keep in touch with existing customers, and increase your bottom line. The solution you seek is an effective, well designed website. … Continue reading Why Your Contracting Business NEEDS a Website
Mary DrotarOctober 7, 2015 Product developers are under tremendous pressure these days. Executives in product development are asked to bring new products to market faster while being smarter about choosing which projects to pursue. To top it off, their R&D budgets and the size of their product development staffs are decreasing. With reduced resources, businesses … Continue reading Why Product Development Needs to be Done Differently
Annie BustosOctober 3, 2015 Surely no one knows your customers like you do? They’re your customers after all. However, once upon a time, before they gave money for what you are selling, before they became Facebook fans and subscribed to your newsletters, they were mere strangers. Once they were part of a target customer base … Continue reading Why Your Digital Marketing Strategy Needs an Outside Perspective
Columnist Jonathan Hochman explains why marketers need to take a close look at their technologies and Web practices or risk losing users who are fed up with too much advertising and tracking. Jonathan Hochman on September 25, 2015 Last week’s rising anxiety for digital marketers was the release of Apple’s iOS 9 with ad-blocking technology. … Continue reading Web Overload: Why Digital Advertising Needs To Hit The Reset Button
Fiona SanguinettiSeptember 22, 2015 Do you have a business blog? If not, you’re missing out on an affordable, effective means of inbound marketing. Just check out these stats: HubSpot found that companies that blog are 13 times more likely to generate a positive marketing ROI 61% of US consumers have made a purchase based on … Continue reading 5 Things Every Business Blog Post Needs
