Tag Archives: Needs

9 Reasons Why Your Startup Needs Content Marketing

Tom Kuder — August 15, 2017 Follow @twkuder — August 15, 2017 You are the business. The business is you. It’s quite possible that building a new startup company is the hardest thing you’ll ever do. Think about it. You have a great idea, but little else. All you have to do is turn that … Continue reading 9 Reasons Why Your Startup Needs Content Marketing →

7 Reasons Every Firm Needs Thought Leaders

Leadership

Candis Roussel — August 2, 2017 — August 2, 2017 We’ve said it before but we can’t emphasize it enough: today’s marketplace is in the midst of a fundamental change. How people find and select professional services is being transformed by technology, and that means the way firms promote and sell their services has to … Continue reading 7 Reasons Every Firm Needs Thought Leaders →

Your Website Needs to Feel Like a Coffee Shop. Here’s Why.

Website Special Guidelines

Spencer X. Smith — July 21, 2017 Follow @spencerXsays — July 21, 2017 Free-Photos / Pixabay Think about your favorite place to meet a friend or business associate for coffee. Does it feel like a waiting room at the hospital? You know, bad lightning, uncomfortable furniture, even more uncomfortable silences. Or does it feel like … Continue reading Your Website Needs to Feel Like a Coffee Shop. Here’s Why. →

Why Your SaaS Marketing Needs to Include Paid Ads on Quora

SaaS Marketing

Andy Beohar — July 18, 2017 Follow @sevenatomsbuzz — July 18, 2017 While Google and Facebook are by far the most popular channels for paid ads, there are still others out there that provide excellent opportunities for brands who want to reach their target market online. Quora, a question and answer site maintained by its … Continue reading Why Your SaaS Marketing Needs to Include Paid Ads on Quora →

How to Create a Project Request Form (and Why Your Company Needs One)

Project Management

Ben Mulholland — July 6, 2017 — July 6, 2017 Whether you’ve completed a project a hundred times before or you’re faced with a new challenge, having some kind of formal project request form prevents the whole operation descending into a game of broken telephone and wasted resources. No matter how good your team’s discipline, … Continue reading How to Create a Project Request Form (and Why Your Company Needs One) →

6 Assets Your Web Designer Needs to Build A Killer Website

Website Tools

Mari Kane — July 2, 2017 Follow @blogsitestudio — July 2, 2017 So you’ve hired a web designer to build you a new site or redesign an old one. Good for you! You’ve decided not to go with an agency, the kind who take care of every last detail and charge the big bucks to … Continue reading 6 Assets Your Web Designer Needs to Build A Killer Website →

Brand Research for Professional Services: What Every Executive Needs to Know to Grow Their Brand

Branding

Lee Frederiksen — June 22, 2017 Follow @hingemarketing — June 22, 2017 Professional services firms are always looking for new ways to gain a competitive advantage—but that doesn’t always lead them to offer something new. All too often in the professional services field, you see lots of competition with very little differentiation. Firms claiming distinction, … Continue reading Brand Research for Professional Services: What Every Executive Needs to Know to Grow Their Brand →

6 Productivity Tips Every Small Business Owner Needs to Know

Productivity

Julie Chomiak — June 22, 2017 — June 22, 2017 Tuan86 / Pixabay Starting and running a small business is no small feat. Small business owners are constantly juggling priorities and often work late into the night to get to everything done (like payroll and marketing). While it is exciting and challenging at the onset, … Continue reading 6 Productivity Tips Every Small Business Owner Needs to Know →

Your Business Needs a Social Media Marketing Strategy Right Now

Social Media Strategies

Mandy Edwards — June 13, 2017 Follow @memktgservices— June 13, 2017 Last year I made the case for social media marketing for small businesses in terms of why they need to even use it. According to the 2017 Social Media Marketing Industry Report from Social Media Examiner, 92% of marketers said that social media is … Continue reading Your Business Needs a Social Media Marketing Strategy Right Now →

Unleashing The Power Of Programmatic Advertising Needs The Right Art, Science

Programmatic

Unleashing The Power Of Programmatic Advertising Needs The Right Art, Science by Tim Waddell , Op-Ed Contributor, June 1, 2017 Programmatic advertising emerged as an automated way to buy and sell ad inventory through exchanges that connect advertisers to publishers. The exchanges started with search, but today they cover all channels ranging from display, social, … Continue reading Unleashing The Power Of Programmatic Advertising Needs The Right Art, Science →