James Stoner — August 30, 2017 — August 30, 2017 StockSnap / Pixabay Payment processing is something that’s become an increasingly important responsibility for businesses over the years. As customers have moved away from cash payments and now predominantly pay with plastic or virtual methods like ecash. The need for a fast, secure, and seamless … Continue reading A Guide to Selecting the Right Payment Processor for Your Needs
What if your KPIs aren’t telling you the whole story? Contributor John Steinert explains why you need to uncover the blind spots in your approach. John Steinert on August 24, 2017 If you’ve been in the B2B marketing business for fewer than 15, you’ve been operating in the first generation of data-driven marketing’s golden … Continue reading Demand gen tunnel vision: Why your company probably needs to invest in branding
Stacey Rudolph — August 22, 2017 — August 22, 2017 It seems lives streaming is becoming one of the most popular marketing options for marketers. Major social media networks like Facebook, Snapchat and Twitter are already offering live streaming options like Facebook Live, Snapchat Live Stories and Periscope respectively. This has enable brands, celebrities, marketers, … Continue reading The Live Streaming Ideas Every Marketer Needs To Know [Infographic]
Mark Miller — August 22, 2017 Follow @MMtwopointfive — August 22, 2017 geralt / Pixabay The promise and potential of artificial intelligence is transforming nearly every aspect of business, from product development to logistics to analytics and beyond. Marketing hasn’t escaped the influence of this new technology, and stands to gain much from what A.I. … Continue reading The Human Intelligence Your Marketing Needs to Win the Artificial Intelligence Race
Paul Chaney — August 21, 2017 Follow @pchaney — August 21, 2017 Ask small business owners about the value Google provides for marketing and most will tell you that getting first-page search returns ranks high on their list. While a strong showing in search is vital to your business success, Google offers many more tools … Continue reading 7 Google Marketing Tools Your Small Business Needs
Miranda Marquit — August 16, 2017 — August 16, 2017 Pexels / Pixabay Many of us don’t like spending money, even if it is for the business. It can be especially hard to get excited about spending money when you are bootstrapping your business. However, every startup needs to spend money on a few things. … Continue reading 5 Things Your Startup Needs to Spend Money On
Tom Kuder — August 15, 2017 Follow @twkuder — August 15, 2017 You are the business. The business is you. It’s quite possible that building a new startup company is the hardest thing you’ll ever do. Think about it. You have a great idea, but little else. All you have to do is turn that … Continue reading 9 Reasons Why Your Startup Needs Content Marketing
Candis Roussel — August 2, 2017 — August 2, 2017 We’ve said it before but we can’t emphasize it enough: today’s marketplace is in the midst of a fundamental change. How people find and select professional services is being transformed by technology, and that means the way firms promote and sell their services has to … Continue reading 7 Reasons Every Firm Needs Thought Leaders
Spencer X. Smith — July 21, 2017 Follow @spencerXsays — July 21, 2017 Free-Photos / Pixabay Think about your favorite place to meet a friend or business associate for coffee. Does it feel like a waiting room at the hospital? You know, bad lightning, uncomfortable furniture, even more uncomfortable silences. Or does it feel like … Continue reading Your Website Needs to Feel Like a Coffee Shop. Here’s Why.
Andy Beohar — July 18, 2017 Follow @sevenatomsbuzz — July 18, 2017 While Google and Facebook are by far the most popular channels for paid ads, there are still others out there that provide excellent opportunities for brands who want to reach their target market online. Quora, a question and answer site maintained by its … Continue reading Why Your SaaS Marketing Needs to Include Paid Ads on Quora
