Contributor Allen Martinez provides an overview of the why and how of video marketing, including an important primer on how you can get started. Allen Martinez on February 8, 2018 When’s the last time you were choked up by an AdWords sentence? In 2018, text is easy to skim right over, thanks to the … Continue reading Everything a CMO needs to know about video marketing in 2018
By Samuel David January 24th, 2018 Let’s be clear about one thing: Search Engine Optimization is what your business actually needs, not an SEO company. I know a lot is going through your mind right now. But first, clear it off your mind that this post is against search optimization companies–it’s not. Instead, it’s for … Continue reading Your Company Needs SEO Services, Not An SEO Business
Darleen DeRosa — January 23, 2018 Follow @onpoint_llc — January 23, 2018 Many organizations have a laser-like focus on technical skills—knowledge and capabilities specific to a set of business functions and operations. While technical skills such as programming knowledge or being able to use certain types of software may be important for jobs like … Continue reading 4 Soft Skills Every Leader Needs to Be Effective
Albizu Garcia — January 19, 2018 Follow @gainapp — January 19, 2018 Dark social is not as scary as it sounds, but you should still be paying attention to it. If you’ve never heard the term before, dark social refers to social sharing through private channels that your website analytics tool cannot track as referrals. … Continue reading What Your Brand Needs to Know About Dark Social
Emilia Javorsky Experts at Oxford University and elsewhere have estimated that the risk of a global human extinction event this century—or at least of an event that wipes out 10 percent or more of the world’s population— is around 1 in 10. The most probable culprits sending us the way of the dinosaur are mostly … Continue reading Why Human Extinction Needs a Marketing Department
Jon-Mikel Bailey — January 4, 2018 Follow @jonmikelbailey — January 4, 2018 iStock A website is an important piece of your marketing and communications efforts. It’s your marketing hub. So, it stands to reason that your website needs regular checkups between redesigns. A healthy website is a successful website. You want to keep your website … Continue reading Your Website Needs Checkups Between Redesigns
Patty Isnor — December 27, 2017 — December 27, 2017 StockSnap / Pixabay The oldest Millennials are now hitting their late 30s (gulp… really?) They make up more than 30% of the workforce with a cohort that consists of 75 million people. What does that mean for outsourced contact center employers? In our opinion, it … Continue reading Here’s an Idea: Put Millennials’ Needs First
Beth Adan — November 28, 2017 Follow @BethAdanPR — November 28, 2017 Have you considered advertising on Facebook? This blog post provides advice. Whether you’re announcing a product launch, a social media promotion, a fundraising campaign or your next event appearance, social media advertising should be an important piece of your business’ digital marketing campaign. … Continue reading Why Your Business Needs Facebook Advertising
Eric Rosenberg — November 23, 2017 — November 23, 2017 JuralMin / Pixabay If you have a business today, you need a website. No ifs, ands, or buts about it. But simply having a website isn’t enough to compete in today’s crowded online marketplace. When a new visitor arrives at your website, what should they … Continue reading 3 Important Web Pages Every Website Needs
Amanda Abella — November 4, 2017 geralt / Pixabay When my colleagues and I started blogging several years ago, we had no idea how the industry was going to take off. Fast forward a few years and being a serious blogger is a viable career path. Not only that, but you can create … Continue reading 4+ Team Members Every Serious Blogger Needs
