Tag Archives: Needs

Why Human Extinction Needs a Marketing Department

Emilia Javorsky Experts at Oxford University and elsewhere have estimated that the risk of a global human extinction event this century—or at least of an event that wipes out 10 percent or more of the world’s population— is around 1 in 10. The most probable culprits sending us the way of the dinosaur are mostly … Continue reading Why Human Extinction Needs a Marketing Department →

Your Website Needs Checkups Between Redesigns

Web Design Guidelines

Jon-Mikel Bailey — January 4, 2018 Follow @jonmikelbailey — January 4, 2018 iStock A website is an important piece of your marketing and communications efforts. It’s your marketing hub. So, it stands to reason that your website needs regular checkups between redesigns. A healthy website is a successful website. You want to keep your website … Continue reading Your Website Needs Checkups Between Redesigns →

Here’s an Idea: Put Millennials’ Needs First

Millennials

Patty Isnor — December 27, 2017 — December 27, 2017 StockSnap / Pixabay The oldest Millennials are now hitting their late 30s (gulp… really?) They make up more than 30% of the workforce with a cohort that consists of 75 million people. What does that mean for outsourced contact center employers? In our opinion, it … Continue reading Here’s an Idea: Put Millennials’ Needs First →

Why Your Business Needs Facebook Advertising

Facebook Advertisement

Beth Adan — November 28, 2017 Follow @BethAdanPR — November 28, 2017 Have you considered advertising on Facebook? This blog post provides advice. Whether you’re announcing a product launch, a social media promotion, a fundraising campaign or your next event appearance, social media advertising should be an important piece of your business’ digital marketing campaign. … Continue reading Why Your Business Needs Facebook Advertising →

3 Important Web Pages Every Website Needs

Website Special Guidelines

Eric Rosenberg — November 23, 2017 — November 23, 2017 JuralMin / Pixabay If you have a business today, you need a website. No ifs, ands, or buts about it. But simply having a website isn’t enough to compete in today’s crowded online marketplace. When a new visitor arrives at your website, what should they … Continue reading 3 Important Web Pages Every Website Needs →

4+ Team Members Every Serious Blogger Needs

Blogging Tips

Amanda Abella — November 4, 2017 geralt / Pixabay When my colleagues and I started blogging several years ago, we had no idea how the industry was going to take off. Fast forward a few years and being a serious blogger is a viable career path. Not only that, but you can create … Continue reading 4+ Team Members Every Serious Blogger Needs →

Why agency communication needs to pivot from reporting to analysis (and how)

Analytics

How can you prove your value to clients? Contributor Garrett Mehrguth says agencies need to move away from being number-crunchers and instead focus on putting the information into context for clients. Garrett Mehrguth on November 3, 2017 As an agency, we’re in a results-oriented business. We get paid to deliver upon specific marketing KPIs. … Continue reading Why agency communication needs to pivot from reporting to analysis (and how) →

Recovery Marketing Needs to Be About People, Not Problems

Marketing Strategy

Nick Jaworski — October 6, 2017 Follow @NBJaworski — October 6, 2017 OpenClipart-Vectors / Pixabay When you look at the marketing efforts of various drug rehab and addiction recovery centers, you will quickly notice that their content is mostly about them and says very little about those they are trying to help. Or maybe I … Continue reading Recovery Marketing Needs to Be About People, Not Problems →

Marketing technology needs its own department & budget to be effective, says LogMeIn’s head of martech

Marketing Strategy

Justin Sharaf, director of marketing technology for LogMeIn, will be a part of the ‘A CMO, CIO, and CMTO Walk into a Bar: Who Orders, Who Drinks, and Who Pays?’ panel at MarTech Boston. Amy Gesenhues on September 20, 2017 Earlier this year, when LogMeIn was going through a merger and reorganization, the company … Continue reading Marketing technology needs its own department & budget to be effective, says LogMeIn’s head of martech →

How to Know When Your Recruitment Marketing Needs An Overhaul

Effective Hiring

Maren Hogan — September 11, 2017 Follow @marenhogan — September 11, 2017 Tumisu / Pixabay So your small business is now growing, getting closer and closer to the mid-size business status, which let’s face it, nobody really calls it that. You’re either an SMB or you’re an enterprise. But that’s not very accurate, is it? … Continue reading How to Know When Your Recruitment Marketing Needs An Overhaul →