The survey found that consumers are not that interested in ‘brand morals’ and don’t want content or ads that feel overly personalized. Greg Sterling on April 3, 2018 at 12:55 pm Given all the politics and polarization in the market these days, it’s a bit of a minefield for brands. Loyalty is down, according to … Continue reading Study captures new consumer ‘hierarchy of needs’ facing brands
Michael Wight — April 3, 2018 — April 3, 2018 Although payment options may not be the first thing that comes to mind when you ask about the most important aspects of an ordering and checkout process, when it comes down to it, they really can affect the consumer and whether or not they follow … Continue reading Why Your Small Business Needs Diverse Payment Options
I think it’s safe to say that the argument about whether a law firm needs social media or not is over. If you’re a lawyer and you think you don’t need it, you might be crazy. Scratch that. You are crazy. Social media is one of the keys to online communication. Whether it’s between friends, … Continue reading Why Your Law Firm Needs Instagram
Laura Donovan — March 1, 2018 Follow @thewordpro — March 1, 2018 StockSnap / Pixabay Video marketing is a crucial part of a marketing campaign. Video is more engaging, more memorable, and among internet users it is the most popular type of content you can post. By 2020 it is estimated that video will make … Continue reading Why Your Business Needs Video Marketing
Andrew Gazdecki — February 19, 2018 Follow @biznessapps — February 19, 2018 “How do I know if I have what it takes?” This question plagues almost every entrepreneur – or would-be entrepreneur – at some point in their career. If you really want to be successful as an entrepreneur, you need to invest in … Continue reading 9 Skills Every Successful Entrepreneur Needs
Chris Dunne — February 9, 2018 Follow @FeedbackExpress — February 9, 2018 Once you’ve found the perfect product to sell on Amazon, you need a solid pricing strategy and if you have enough products, a repricing tool to keep your prices competitive and ensure you make a profit. There are many factors to consider when … Continue reading 5 Pricing Strategies Every Amazon Seller Needs to Know
Contributor Allen Martinez provides an overview of the why and how of video marketing, including an important primer on how you can get started. Allen Martinez on February 8, 2018 When’s the last time you were choked up by an AdWords sentence? In 2018, text is easy to skim right over, thanks to the … Continue reading Everything a CMO needs to know about video marketing in 2018
By Samuel David January 24th, 2018 Let’s be clear about one thing: Search Engine Optimization is what your business actually needs, not an SEO company. I know a lot is going through your mind right now. But first, clear it off your mind that this post is against search optimization companies–it’s not. Instead, it’s for … Continue reading Your Company Needs SEO Services, Not An SEO Business
Darleen DeRosa — January 23, 2018 Follow @onpoint_llc — January 23, 2018 Many organizations have a laser-like focus on technical skills—knowledge and capabilities specific to a set of business functions and operations. While technical skills such as programming knowledge or being able to use certain types of software may be important for jobs like … Continue reading 4 Soft Skills Every Leader Needs to Be Effective
Albizu Garcia — January 19, 2018 Follow @gainapp — January 19, 2018 Dark social is not as scary as it sounds, but you should still be paying attention to it. If you’ve never heard the term before, dark social refers to social sharing through private channels that your website analytics tool cannot track as referrals. … Continue reading What Your Brand Needs to Know About Dark Social
