Bob Van Rossum — June 5, 2018 Follow @BobVR — June 5, 2018 In response to the shift in customer demands and the rise of digital, organizations’ social media strategies have become central to marketing success and the ability to reach your target audience with relevant content has never been more important. Needless to say, … Continue reading 4 Reasons Why Your Social Media Marketing Needs to Be In-House
Louis Columbus — May 19, 2018 Follow @louiscolumbus — May 19, 2018 iStock Hiring companies nationwide miss out on 50% or more of qualified candidates and tech firms incorrectly classify up 80% of candidates due to inaccuracies and shortcomings of existing Applicant Tracking Systems (ATS), illustrating how faulty these systems are for enabling hiring. It … Continue reading 5 Reasons Why Machine Learning Needs To Make Resumes Obsolete
Max Palmer — April 25, 2018 — April 25, 2018 geralt / Pixabay Being a business owner demands a diversity of different responsibilities. You’ll wear an HR hat when hiring and managing employees. Then, you’ll don a financial hat when projecting revenue. After that, you’ll put on other hats for working with clients, generating new … Continue reading 10 Productivity Tools Every Business Owner Needs
Kaitlyn Hammond — April 6, 2018 — April 6, 2018 kaboompics / Pixabay If you have a small business and work as a hairdresser, mechanic or restauranteur, the idea of creating a blog may be unfamiliar and scary. Although your specialty may not be in this area and you are not a natural born writer, … Continue reading Why Your Small Business Needs a Blog
The survey found that consumers are not that interested in ‘brand morals’ and don’t want content or ads that feel overly personalized. Greg Sterling on April 3, 2018 at 12:55 pm Given all the politics and polarization in the market these days, it’s a bit of a minefield for brands. Loyalty is down, according to … Continue reading Study captures new consumer ‘hierarchy of needs’ facing brands
Michael Wight — April 3, 2018 — April 3, 2018 Although payment options may not be the first thing that comes to mind when you ask about the most important aspects of an ordering and checkout process, when it comes down to it, they really can affect the consumer and whether or not they follow … Continue reading Why Your Small Business Needs Diverse Payment Options
I think it’s safe to say that the argument about whether a law firm needs social media or not is over. If you’re a lawyer and you think you don’t need it, you might be crazy. Scratch that. You are crazy. Social media is one of the keys to online communication. Whether it’s between friends, … Continue reading Why Your Law Firm Needs Instagram
Laura Donovan — March 1, 2018 Follow @thewordpro — March 1, 2018 StockSnap / Pixabay Video marketing is a crucial part of a marketing campaign. Video is more engaging, more memorable, and among internet users it is the most popular type of content you can post. By 2020 it is estimated that video will make … Continue reading Why Your Business Needs Video Marketing
Andrew Gazdecki — February 19, 2018 Follow @biznessapps — February 19, 2018 “How do I know if I have what it takes?” This question plagues almost every entrepreneur – or would-be entrepreneur – at some point in their career. If you really want to be successful as an entrepreneur, you need to invest in … Continue reading 9 Skills Every Successful Entrepreneur Needs
Chris Dunne — February 9, 2018 Follow @FeedbackExpress — February 9, 2018 Once you’ve found the perfect product to sell on Amazon, you need a solid pricing strategy and if you have enough products, a repricing tool to keep your prices competitive and ensure you make a profit. There are many factors to consider when … Continue reading 5 Pricing Strategies Every Amazon Seller Needs to Know
