Steven Imke — September 20, 2019 Follow @SteveImke — September 20, 2019 Many small businesses do not have an employee handbook, yet an employee handbook is one of the most important documents that a small business can have. Having one can prevent exposure to wrongful termination lawsuits, and be a vital tool to set proper … Continue reading Why Your Business Absolutely Needs an Employee Handbook
A hybrid approach from the process-driven Scrum framework and the fast-moving Kanban style can help marketers find the right balance for their team. Stacey Ackerman on September 20, 2019 Agile has been around the software world for a few decades, but now marketers are getting on board – with a few modifications. I’ve had … Continue reading How marketers are changing agile practices to meet their needs
Karl Sakas — September 13, 2019 Follow @KarlSakas — September 13, 2019 See why you need a regular All-Hands meeting at your agency! Holding an agency All-Hands meeting in the near future… or wondering if you should start having them? All-Hands meetings can be a great way to build agency unity and get everyone on … Continue reading Why Your Agency Needs a Quarterly All-Hands Meeting
Milica Dedovic — September 2, 2019 — September 2, 2019 Back when this industry was relatively new, marketers used to boast about how digital forms of advertising were far more transparent and traceable (and overall superior) in comparison to traditional ones. At the time, this was probably true, but a lot has changed since then … Continue reading Blockchain: The Hero Digital Advertising Truly Needs?
Hutch Morzaria — August 13, 2019 — August 13, 2019 Both employers and employees have needs to meet within an organization. Employees have got families, outside work activities and events they consider important. Businesses have services and products to deliver to customers and different obligations to stockholders and investors. It is crucial to recognize this … Continue reading Employee Needs and Organizational Productivity
Amanda Singleton — August 4, 2019 — August 4, 2019 As a visual designer who has worked on countless redesigns over the years, I’ve learned that it is important not only to focus on the visual aspects of the project, but also to understand your client’s strategy, goals, and audience. It is also helpful to … Continue reading What Every Creative Needs to Know to Make a Website Redesign Successful
Lorena Harris — July 12, 2019 — July 12, 2019 As we discussed in part 2 of this series, even the largest and oldest companies are facing a new B2B selling environment where “old school” marketing and sales just doesn’t work like it did. Companies that talk to their prospects instead of listening and working … Continue reading When Your Buying Stages Don’t Match Your Customer’s Needs: Lessons in Customer Experience – Part 3
When Your Brand Finally Realizes It’s Not All About You | Lessons in Customer Experience part 2 As we discussed in part 1 of this series, much of today’s B2B selling cycle happens online without human interaction. When done right, the brand delivers a clearly-defined experience driven in large part by the customer’s previous … Continue reading When Your Brand Finally Realizes It’s Not All About You | Lessons in Customer Experience part 2
When Marketing Prospects Don’t Want to Play Your Way | Lessons in Customer Experience part 1 Whether you want to believe it or not, customer experience is the new battleground by which business will be won or lost. Over the next four months, we will be publishing a 4-part blog series discussing key lessons … Continue reading When Marketing Prospects Don’t Want to Play Your Way | Lessons in Customer Experience part 1
Dan Moyle — July 10, 2019 Follow @danmoyle — July 10, 2019 Back in the dark ages, if your business wasn’t listed in something called a phone book, no one could find you. Imagine having a question for your mechanic, but you can’t Google them and simply tap the “call” button in their Google Business … Continue reading 8 Reasons Your Business Needs to Have a Digital Presence
