Lorena Harris — July 12, 2019 — July 12, 2019 As we discussed in part 2 of this series, even the largest and oldest companies are facing a new B2B selling environment where “old school” marketing and sales just doesn’t work like it did. Companies that talk to their prospects instead of listening and working … Continue reading When Your Buying Stages Don’t Match Your Customer’s Needs: Lessons in Customer Experience – Part 3
When Your Brand Finally Realizes It’s Not All About You | Lessons in Customer Experience part 2 As we discussed in part 1 of this series, much of today’s B2B selling cycle happens online without human interaction. When done right, the brand delivers a clearly-defined experience driven in large part by the customer’s previous … Continue reading When Your Brand Finally Realizes It’s Not All About You | Lessons in Customer Experience part 2
When Marketing Prospects Don’t Want to Play Your Way | Lessons in Customer Experience part 1 Whether you want to believe it or not, customer experience is the new battleground by which business will be won or lost. Over the next four months, we will be publishing a 4-part blog series discussing key lessons … Continue reading When Marketing Prospects Don’t Want to Play Your Way | Lessons in Customer Experience part 1
Dan Moyle — July 10, 2019 Follow @danmoyle — July 10, 2019 Back in the dark ages, if your business wasn’t listed in something called a phone book, no one could find you. Imagine having a question for your mechanic, but you can’t Google them and simply tap the “call” button in their Google Business … Continue reading 8 Reasons Your Business Needs to Have a Digital Presence
Chris Christoff — July 13, 2019 Follow @chriscct7 — July 13, 2019 There are currently 3.84 billion social media users worldwide. Business owners are continually looking for new ways to expand their brand all while generating more leads and landing more conversions. It’s no wonder what many companies are taking to social media to try … Continue reading 5 Social Media Metrics Every Marketer Needs to Understand
Victor Iryniuk — July 11, 2019 Follow @iryniuk — July 11, 2019 Small and mid-size businesses are constantly trying to keep up the pace in the rapidly transforming digital world. They are the first to test the newest lead generating tools or productivity hacks, but many of them neglect the vital part of any business … Continue reading 7 Business Communication Tools Every Entrepreneur Needs
Ashish Deshpande — July 7, 2019 Follow @ashishnotigor — July 7, 2019 If you think automation means big corporations replacing human employees with fancy robots – think again. Chances are, as a small business owner, you’re already using some automation tools in your business and personal life. If you use applications such as GSuite, Zapier, … Continue reading 12 Reasons Every Small Business Needs an Automation Strategy in 2019
Why Your Business Needs Both Content Management & Digital Asset Management karthik muralidharan / 18 Jun 2019 Thanks to the rise of companies like Amazon and Netflix, consumers expect flawless digital experiences at the click of a mouse. However, most companies don’t have the clout, savvy, or business know how to scale. DAM and CMS … Continue reading Why Your Business Needs Both Content Management & Digital Asset Management
Chris Christoff — June 8, 2019 Follow @chriscct7 — June 8, 2019 Social media has fundamentally changed the way we live our lives for the better. We can now connect with friends and family, track the latest breaking news, follow brands, and get product recommendations instantly. As a marketer or business owner, there is a … Continue reading 3 Rules Every Social Media Marketer Needs to Know in 2019
Tessa Flores — May 27, 2019 — May 27, 2019 Website mockups are completed and client-approved. Pages and templates have yet to be built. It’s time for a website development handoff. A website development handoff is the point in the website project where the design and development teams get together to go over the designs … Continue reading Website Development Handoff Checklist: What Your Developer Needs to Be Successful
