Tag Archives: Needs

Every Business Needs a Chief Financial Officer

Theodore Alexandrou — December 13, 2019 Starting a business is always difficult. You can have the best products or the best services but without proper management, the business will have a difficult time taking the next step and reaching higher levels of success. As the CEO of the business, it is your responsibility to make … Continue reading Every Business Needs a Chief Financial Officer →

Are Product Teams Just Paying Lip Service to Customers’ Needs?

Product Management

Steve Johnson — November 19, 2019 Follow @sjohnson717 Years ago, I was in the San Francisco airport watching another traveler shuffle a handful of index cards. I instantly recognized the cards as user stories. (In those days, before everything was stored in JIRA, we used index cards—a technique I still recommend to new product managers.) … Continue reading Are Product Teams Just Paying Lip Service to Customers’ Needs? →

3 Reasons Why Your Cross-Platform PPC Strategy Needs Quora Marketing

Marketing Platforms

Joe Martinez — November 12, 2019 It still boggles my mind how many PPC marketers say they have not even tried Quora yet. Yes, more channels may mean more work, but shouldn’t we be doing everything we can to help our clients stay in front of their target audience? Isn’t it always worth it to … Continue reading 3 Reasons Why Your Cross-Platform PPC Strategy Needs Quora Marketing →

Sustainability is the New Green: Why Every Forward-Thinking Company Needs a Sustainability Program

Business Development

Ryan Ayers — November 6, 2019 Follow @TheBizTechGuru Business leaders can boost brand image and serve the public good by practicing corporate social responsibility. In recent years, public advocates have demanded more than lip service when it comes to protecting the interests of humanity. Resultantly, a growing number of executives recognize the importance of corporate … Continue reading Sustainability is the New Green: Why Every Forward-Thinking Company Needs a Sustainability Program →

Pinterest Disappoints Analysts Who Say Company Needs Higher Engagement Levels

Pinterest Engagement

Pinterest Disappoints Analysts Who Say Company Needs Higher Engagement Levels by Laurie Sullivan @lauriesullivan, November 1, 2019 Pinterest this week reported a loss of $124.7 million, or 23 cents per share, in the third quarter of 2019, compared with a loss of $18.9 million, or 15 cents per share, in the year-ago quarter. Analysts sit … Continue reading Pinterest Disappoints Analysts Who Say Company Needs Higher Engagement Levels →

7 Reasons Your Business Needs a Facebook Messenger Chatbot

Facebook Messenger

Larry Kim — October 19, 2019 Follow @larrykim If you want to take your content marketing to the next level, then it’s time to finally jump in and build a Facebook Messenger chatbot. Chatbots deliver sky-high open rates, save you time/resources, and will give you an edge against your competition. Creating a Facebook Messenger chatbot … Continue reading 7 Reasons Your Business Needs a Facebook Messenger Chatbot →

The Top SaaS Metrics Your CSM Team Needs to Monitor

SaaS Marketing

Teresa Becker — October 11, 2019 As a CSM or customer success leader, you know the importance of success – not just for your customers, but for your department and your business as a whole. But what is the best way to define success in these avenues? Success isn’t based on “we think” or “we … Continue reading The Top SaaS Metrics Your CSM Team Needs to Monitor →

3 Inventory Management Metrics for Your Small Business Needs to Check Before the Holidays Begin

Inventory Management

Jake Rheude — October 4, 2019 Follow @jakerheude It’s finally October, the pumpkin spice lattes are out in force, and Black Friday will be here before you know it. Which is great for most businesses because it means more sales, but also the not-so-great possibility of either under or over-estimating how much inventory to stock … Continue reading 3 Inventory Management Metrics for Your Small Business Needs to Check Before the Holidays Begin →

What’s the most important skill a CMO needs? Cross-functionallty

Content Strategy

Integrating marketing functions with sales, commercial and even product functions is broadening the CMO mandate in the quest for growth. Tom Stein on October 4, 2019 The role of the CMO has evolved massively over the past 15 years. In fact, at some high-profile companies, it seems to have evolved itself to the point of … Continue reading What’s the most important skill a CMO needs? Cross-functionallty →

Social Media Importance: 5 Reasons Your Brand Needs to Embrace It

Social Media Impact

Alysse Normoyle — October 3, 2019 Why have so many businesses, brands and individuals embraced Facebook or Instagram pages? They understand the importance of social media and how it adds value. Now that consumers often experience interactions with companies that are not face-to-face, shifting to social media has become an ideal way to actively engage … Continue reading Social Media Importance: 5 Reasons Your Brand Needs to Embrace It →