Steven Imke — June 5, 2020 Negotiations can fall into one of 2 camps- Distributive negotiations and Integrative negotiations. In this post, we discuss what you need to know about distributive negotiations. Distributive negotiation is the process of dividing up the value pie during negotiations. Distributive negotiation can be thought of as haggling. Distributive negotiations … Continue reading What You Need to Know About Distributive Negotiations
Content suitable for YouTube or Instagram typically won’t perform well on TikTok so give your influencers some room to tailor the content to what they know works well. Evan Horowitz on June 2, 2020 Similar to other social media platforms, TikTok influencers are an important (and “influential”) part of the ecosystem. Working with influencers – … Continue reading Pro Tip: Here’s how you need to work with Influencers on TikTok
Marketers are learning key lessons as they navigate current economic conditions, many of which will likely remain part of their strategy in a post-COVID-19 world. Kyle Henderick on May 27, 2020 There’s very little new content in the world right now that doesn’t reference the ongoing COVID-19 pandemic, and clearly this article is no exception. … Continue reading Brands need to add new chapters to their crisis marketing playbook
Julia Miashkova — May 24, 2020 Monitoring social media is as rewarding as it’s overwhelming. Even with reliable social media tools at your disposal, getting 100% accurate results can be problematic. Social media is huge, and filtering out all irrelevant results seems like mission impossible. The good news is, there is a way to set … Continue reading Boolean Search for Social Media Monitoring: All You Need to Know
Laura Donovan — May 21, 2020 expresswriters / Pixabay The Coronavirus shutdown has changed just about everything in our world. Whether your business has been shutdown temporarily, is still operating as an essential business or is soon opening during one of the phases in your state, it is important to continue to communicate with your … Continue reading 5 Things You Need to Update with Your Marketing Strategy Right Now
Vartika Kashyap — May 14, 2020 A few years ago, if somebody had told you that nearly 4.7 million U.S. workers, or 3.4% of the population, would be working remotely by 2020, you would have wondered if the guy is on high or what. It could also be that you read this statistical forecast somewhere … Continue reading The 6 Biggest Problems of Remote Work That We Need to Talk About
Mia Jacobs — May 12, 2020 A SaaS churn analysis is more than a quick calculation of your customer churn rate. It provides a window into the causes and effects that are affecting your churn rate, including your customers’ needs and whether they are being met. These insights will fuel your next steps and help … Continue reading You Need a SaaS Churn Analysis ASAP. Here’s Why.
Hanna Kline — May 8, 2020 AMP for email is, at this point, a trend. Will it become a standard practice? There are pros and cons. The latter, in particular, relate to the still-in-progress status of the technology and required skills for implementation. But there are potential benefits, too. This post walks through everything you … Continue reading AMP for Email: Everything You Need to Know
Sahail Ashraf — May 6, 2020 At least part of your day should be spent looking for new business. If you aren’t on the phones for a daily block of time, you’ll find your cash flow drying up very quickly. Selling your services is absolutely vital. At the same time, I know it’s hard. If … Continue reading 4 Expert Cold Calling Tips You Need to Know
Jeff Previte — May 4, 2020 It happens all too often. A redesign or update is held up by indecision over which version will get you the positive results you’re looking for. Should the chatbot appear on the left or the right? Do we want the CTA to be sticky or not? Will people like … Continue reading The Best A/B Testing Tips You Need to Know to Fully Optimize Your Site
