Tag Archives: need

12 Aspects of E-Commerce Marketing That Need an Overhaul

Young Entrepreneur Council September 8, 2020 E-commerce marketing practices vary significantly based on industry, customer habits and the products being sold, but there are some key aspects that stay the same across the entire sector. To stay relevant and competitive, businesses need to regularly review and adjust their e-commerce marketing strategies for optimal engagement and … Continue reading 12 Aspects of E-Commerce Marketing That Need an Overhaul

Social Media Recommendations During COVID-19: Why You Need to Be on Social Media During – and After – The Crisis

Jock Breitwieser September 5, 2020 The coronavirus disease continues to spread around the world with no signs of slowing down. It already infected millions of people and killed tens of thousands worldwide. It also caused widespread unemployment, as well as permanent or temporary business closures. Based on the current situation, the impacts of COVID-19 will … Continue reading Social Media Recommendations During COVID-19: Why You Need to Be on Social Media During – and After – The Crisis

The need to take a fresh look at consumer data

COVID really means rethinking customer data and journeys from the basics up. Rodric Bradford on September 1, 2020 Our understanding of data-driven marketing and advertising has changed in the last six months, evolving into a real reflection of what is occurring with consumers in the changing economic, health and social environment.  Major life events. Previously, … Continue reading The need to take a fresh look at consumer data