Jock Breitwieser September 5, 2020 The coronavirus disease continues to spread around the world with no signs of slowing down. It already infected millions of people and killed tens of thousands worldwide. It also caused widespread unemployment, as well as permanent or temporary business closures. Based on the current situation, the impacts of COVID-19 will … Continue reading Social Media Recommendations During COVID-19: Why You Need to Be on Social Media During – and After – The Crisis
Jared Atchison September 4, 2020 It’s hard to deny the popularity of social media platforms like Facebook, Instagram, and Twitter. In fact, there’s a good chance you have one or more of these accounts for your business and in your personal life. Marketing with social media is becoming increasingly popular for brands across all industries, … Continue reading 4 Social Media Marketing Statistics You Need to Know
Gary Schirr September 1, 2020 Last week on this blog I posted a video of a panel discussion on remote working. As a part of the panel, I conducted a survey of attendees and LinkedIn followers that showed favorable experience with remote work during the pandemic. Sixty-five percent of respondents to the survey felt that … Continue reading The Dark Side of Remote Work – Do They Really Need YOU?
Karina Tissnes September 1, 2020 Have you ever been ready to leave your job for something new but then received a counteroffer by your employer to entice you to stay? According to the Harvard Business Review, 78 percent of senior executives and 80 percent of HR leaders indicate that it is sometimes acceptable to embrace … Continue reading Counteroffers: Everything You Need to Know
COVID really means rethinking customer data and journeys from the basics up. Rodric Bradford on September 1, 2020 Our understanding of data-driven marketing and advertising has changed in the last six months, evolving into a real reflection of what is occurring with consumers in the changing economic, health and social environment. Major life events. Previously, … Continue reading The need to take a fresh look at consumer data
Steve DiGioia August 31, 2020 Respect, decency, and courtesy are foundational measures of society. A heavy-handed approach without caring for the feelings of another is a sure way to lose a friend. And it’s even worse when done to a customer. Have you ever had a salesperson or customer service rep tell you something in … Continue reading You NEED To… (??)
Delanda Coleman August 28, 2020 How can you connect and engage with customers and prospects when the trade show floors are closed? Virtual events are the year’s marketing buzzwords – businesses are scrambling to create engaging virtual experiences for their audiences at home that stand out. But how do you pull one off successfully and … Continue reading 3 Things You Need to Know Before You Host a Virtual Event
Brian Basilico August 27, 2020 I constantly try to tell people that every marketing piece that you do should end up having a goal, and that goal should be to have a human-to-human conversation. But the question is, what’s the experience in between? What kind of experience is your user having to get to that … Continue reading Lessons Need to Be Learned but Are Wasted Without Action
Dennis Dix August 24, 2020 In short, yes. As the world has quickly changed in recent months, most of us are working from home, and this is one of the top questions we’re hearing from our policyholders. Remote and telecommuting workers are typically covered under workers’ compensation laws if the injury arises out of and … Continue reading Do I Need Workers’ Comp Insurance for Remote Workers?
By Brad McKenna and Lena Waizenegger and Wenjie Cai—The Conversation August 23, 2020 Before the lockdown, people who voluntarily worked remotely were often marginalized compared with their colleagues working in the office. Studies show that remote workers could often feel professionally and socially isolated. The physical distance between remote workers and their on-site colleagues meant … Continue reading This is why we need to keep having virtual meetings after we go back to the office
