Tag Archives: need

What Brands Need to Know About Moms’ COVID-Inspired Holiday Shopping

What Brands Need to Know About Moms’ COVID-Inspired Holiday Shopping by Maria Bailey , Columnist, September 25, 2020 Brands, retailers and marketers can expect that things will be different this year as they prepare for moms to open their wallets for holiday shopping. Although the holidays won’t be cancelled, moms will be approaching how they … Continue reading What Brands Need to Know About Moms’ COVID-Inspired Holiday Shopping →

Why Startups Need Smart Money and Not Dumb Money

Fund Raising Trends

Steven Imke September 25, 2020 Many of the discussions that I have with new clients begin with “How do I get a loan from a bank to start my business?” Whenever I hear this, I make sure that I talk about the difference between what I like to call smart money vs dumb money. Entrepreneurs … Continue reading Why Startups Need Smart Money and Not Dumb Money →

Everything You Need to Know about AMP in 2020

Google AMP

Aleh Barysevich September 24, 2020 Accelerated Mobile Pages (AMP) is a controversial technology. On the one hand, according to its own website, it’s a way to create user-first websites and ads. On the other, concerns about privacy and Google’s monopolistic tendencies abound. With AMP no longer a requirement for the “Top Stories” SERP feature, there … Continue reading Everything You Need to Know about AMP in 2020 →

E-Invoicing: All You Need to Know

Invoice Management

Vincenzo Cirillo September 22, 2020 As the efficiency of processes increases through the implementation of platforms for the dematerialized management of document flows, there is a growing need to eliminate the interruption of workflows due to invoicing processes within the European Union. But how are platforms and regulations evolving to guarantee the digital exchange of … Continue reading E-Invoicing: All You Need to Know →

What You Need to Know About Factoring Your Accounts Receivable

Account Systems

Steven Imke September 18, 2020 Having an accounts receivable pipeline is part of running any business that invoices customers. Managing a business’s cash flow is time-consuming and creates stress on the company’s finances. As a business owner, you rely on invoice payments to pay your bills, purchase inventory, and fund other operational costs. When your … Continue reading What You Need to Know About Factoring Your Accounts Receivable →

Color-Coded Maps Tell Marketers Where They Need To Increase Advertising

Advertisement Industry

Color-Coded Maps Tell Marketers Where They Need To Increase Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, September 18, 2020 Commerce Signals, a Verisk Financial company, has launched a tracker to help marketers understand where consumers are spending and how their own sales compare to other companies and competitors. The color-coded map in a dashboard — … Continue reading Color-Coded Maps Tell Marketers Where They Need To Increase Advertising →

5 Types of Business Report Templates You Need to Support Growth

Business Development

Douglas Phillips September 18, 2020 Poor communication kills businesses. When leaders don’t know how their teams are performing (and team members don’t know what their leaders want or need), then communication suffers, initiatives fall through, and the business loses money it could have easily gained. Business reports can provide a critical communication tool for business … Continue reading 5 Types of Business Report Templates You Need to Support Growth →

Why Companies Need to Prioritize the Mental Health Section of Their HR More Than Ever

Human Resources

Vinod Janapala September 17, 2020 The expression “mental health” is most often, in popular parlance, associated with the idea of mental disorders. However, like physical health, mental health refers to an overall state of well-being, not illness. In fact, mental health is more than the absence of disease. It is now increasingly recognized that people … Continue reading Why Companies Need to Prioritize the Mental Health Section of Their HR More Than Ever →

5 Analytics Tools You Need to Leverage for Your Business

Analytics Platforms

Lilach Bullock September 12, 2020 While running a business, every activity you perform online contributes toward a particular goal. Whether you’re trying to build brand awareness, generate leads, or acquire customers, you need to track your performance. Fortunately, acquiring data about different marketing campaigns provides these valuable insights. To acquire these pieces of data though, … Continue reading 5 Analytics Tools You Need to Leverage for Your Business →

Google Reduces Visibility in Search Terms Report: What You Need to Know

Google Algorithm

Kristen McCormick September 8, 2020 On September 1, Google announced that the search terms report within Google Ads will now be showing only search terms that reach a volume threshold. This reduced visibility into ad campaigns has caused immediate is of concern among advertisers and agencies, who rely on the report’s insights to optimize their … Continue reading Google Reduces Visibility in Search Terms Report: What You Need to Know →