By Kim Rittberg February 28, 2023 Social media is where people are: 55% of consumers learn about new brands on social, and 93% of brands got a new customer because of a video on social media. In fact, according to Hubspot, video is the number one form of media used in content strategy, more … Continue reading The 5 tech tools you need to market your business on social media
Learn how workflows can help you reap the full productivity benefits of a DAM and tips for sketching out your marketing team’s workflow. Michelle Tackabery on February 23, 2023 A digital asset management (DAM) system is much more than a virtual storage locker for your company’s intellectual property. It enhances productivity and efficiency in the … Continue reading Here’s why you need a DAM workflow — and how to map it out
While the allure of these exciting content management platforms is strong, start by assessing business needs, staff capabilities, management support and financial resources before jumping in. Pamela Parker on February 22, 2023 While many organizations are excited about digital experience platforms and the power they have to transform content management, understanding your current processes, knowing … Continue reading Does your marketing team need a digital experience platform (DXP)?
By Mark Sullivan February 13, 2023 In the world of generative AI, last week began with a fire drill. A rather harried-sounding member of Google’s communications staff was on the phone Monday morning explaining that her company would be announcing a new ChatGPT-like chatbot within the next couple of hours. This was the first … Continue reading We need to talk about Microsoft and Google’s underwhelming chatbot debuts
16 Qualities You Need to Be Productive Calendar / 27 Jan 2023 You may have heard that highly productive people wake up at 4 am, run 10 miles, and attain enlightenment before sunrise. But that’s not always true. Rather, they come in many varieties ranging from late risers, early risers, singles, couples, and family members. So … Continue reading 16 Qualities You Need to Be Productive
By Shalene Gupta January 27, 2023 Gen Z is coming of age in turbulent times—from rising costs of living, to climate change, to the pandemic. They will inherit the solutions we build. Dell Technologies recently published the results of a study that surveyed over 15,000 people—aged 18-26, from 15 different countries—about their thoughts on … Continue reading Gen Z says school is not equipping them with the skills they need to survive in a digital world
Organizations should assess business needs, staff capabilities and financial resources when considering whether to adopt this new technology. Pamela Parker on February 1, 2023 Conversion optimization platforms (COPs) enable marketers to systematically test and personalize websites, mobile apps and other touch points to provide each user with a satisfying experience. Deciding whether your company … Continue reading Does your company need a conversion optimization platform?
To Thrive, Agencies Need To Focus On Innovation And The Long Term by Judith Carr-Rodriguez , Op-Ed Contributor, January 31, 2023 There’s a saying that most of us have heard – real estate is always a good investment. Even in tricky times, most financial advisors would advise us to hang on tight to property for … Continue reading To Thrive, Agencies Need To Focus On Innovation And The Long Term
By Katharine Manning January 20, 2023 This month, millions of Americans watched a workplace injury unfold in real time as Buffalo Bills safety Damar Hamlin collided with Cincinnati Bengals wide receiver Tee Higgins, then collapsed in a cardiac arrest. While Hamlin’s injury was unique in how public it was, more than 2 million workplace … Continue reading We need trauma-informed leadership in the workplace. Here’s how
By Samar Marwan January 18, 2023 Approximately 58 million Americans have opted for temporary, contract, freelance, or gig work over full-time employment, according to McKinsey’s American Opportunity Survey. Around 36% of employed people identify as independent workers, including those who engage in independent work outside of their full-time positions. On Wednesday, freelance marketplace platform … Continue reading These are the top skills you need as a freelancer in 2023
