The benefits of using a B2B MAP start with the potential for personalizing the buyer experience — but they don’t end there. Pamela Parker on January 11, 2023 Does every B2B marketing organization need a marketing automation platform? There are many use cases for the solution; so many that it’s hard to imagine that most … Continue reading Does your organization need a marketing automation platform?
By Shalene Gupta December 05, 2022 Employees may need mental health days, but that doesn’t mean they want their employers to know that. Mental health app Wysa surveyed 1,000 American employees about their mental health at work post-COVID-19 shutdowns. While the majority of respondents admitted to struggling with mental health symptoms, most preferred to … Continue reading Employees are lying about mental health days, but not because they don’t need them
Marketers are only using 42% of their martech stack’s capabilities. This is why they’re struggling to demonstrate its ROI. Jason McNellis on December 12, 2022 Companies worldwide face the realities of the “triple squeeze” — inflation, a shortage of talent and supply chain disruptions. The marketing organization is certainly not immune from their increasing pressure. … Continue reading In this economy CMOs need to spend more on training, not tech
Not Just A Marketing Word: Brands Need To Walk The Walk On Inclusion by Lara Balazs , Op-Ed Contributor, December 8, 2022 Throughout my career, I’ve had the fortunate opportunity to lead marketing efforts for several incredible, world-class, global brands – from Nike and Gap to Visa and Amazon, to my current role as CMO … Continue reading Not Just A Marketing Word: Brands Need To Walk The Walk On Inclusion
5 billion people are expected to watch some of the World Cup, so brands are out in force. Here’s a story told in statistics. Constantine von Hoffman on November 21, 2022 The most controversial World Cup ever is underway and expected to be the most-watched sporting event in the world until the next one in … Continue reading 33 World Cup marketing statistics you need to know
Nearly half say their biggest challenge is integrating/correlating data across multiple platforms. Few expect tech spend to increase. Constantine von Hoffman on November 14, 2022 Only 28% of B2B content marketers say they have the technology they need, according to a new study. Perhaps coincidentally, only 29% said their organizations are very successful with content … Continue reading Only 28% of B2B content marketers report having the technology they need
Working on your 2023 strategies? Here’s a look at what to think about when planning for the coming year. Ryan Phelan on November 14, 2022 Well, friends, it’s that time of year again. If you’re a retailer, I hope you’re hanging in there, all your campaigns are going according to plan, and the screaming-down-the-hall moments … Continue reading What marketers need to know to prepare for 2023
What You Need to Know About Creating Websites for the Decentralized Web Nate Nead / 10 Nov 2022 As the web moves towards a more decentralized future, web designers will need to learn new skills in order to create websites that are compatible with this new technology. Blockchain technology is a distributed database that … Continue reading What You Need to Know About Creating Websites for the Decentralized Web
By Shalene Gupta October 24, 2022 Employers are working to strengthen their commitment to diversity, equity, and inclusion, but what does it actually take for employees to feel like they are surviving and thriving? For starters, pay them at least $34.10 an hour. Grads of Life, a consultancy that works with companies to … Continue reading How much do you need to make to feel satisfied? Here’s what underrepresented employees say
Your startup most likely doesn’t need a full-time CMO. Consider working with a fractional CMO in the interim and prove your model first. Allen Martinez on October 14, 2022 Marketing is a requirement for growing organizations. It’s not optional. And it makes sense to have a savvy individual in the driver’s seat to ensure that … Continue reading Why you don’t need a CMO… yet
