by Ruthie Abraham November 24, 2015 Follow @RuthieAbrahamNovember 24, 2015 If we’ve said it once we’ve said it 100 times: content marketing is at the core of any inbound marketing strategy. (And if it isn’t yet for you, then it should be.) What’s great about content is that it’s sort of an abstract word that … Continue reading Blogging Basics: The 10 Steps You Need To Know
by Tim Ash November 23, 2015 Follow @tim_ashNovember 23, 2015 Google isn’t big on sharing information that can be reverse engineered to see how their rankings work. And for good reason – gaming the search engine algorithm is potentially very lucrative. Still, every now and again, Google gives users and webmasters a peek behind the … Continue reading What SEOs and UX Professionals Need to Know About Google Search Quality Guidelines
by Joana Ferreira November 22, 2015 Follow @JoanavsWorldNovember 22, 2015 “We live in a world where the notion of ambiguity has become a punchline. Turning to our smartphones when we need something – a forgotten word, a better price, a movie time – has become a reflex. We want things right, and we want things … Continue reading Why Brands Need to be Living in the Micro-Moment
by Laurie Sullivan @lauriesullivan, (November 20, 2015), 12:35 PM Google has revealed tests being done with a small group of partners — HotelTonight, Chimani, Daily Horoscope and New York MTA Subway Map — exploring the ability to stream apps that are not installed on the phone, with some right from Google Search. For me the … Continue reading Mobile App Streams: What Search Marketers Need To Know About Measurement
by Siobhan McGinty November 19, 2015November 19, 2015 Once upon a time, SEO and PR existed as separate entities. Today, however, they exist in somewhat of a symbiotic relationship. Essentially, it’s rare that you’ll find one without the other. There is a trend towards SEO agencies hiring PR practitioners and vice versa. Why has this … Continue reading Marketing: 21 PR Tools SEO Practitioners Need to Use in 2016
by Ron Johnson November 18, 2015 Follow @cyberoptikNovember 18, 2015 In the digital world, everything seems to be immaterial. We no longer need cables to connect to the internet or physical hard drives to save data, opting for cloud storage services instead. However, if we follow the invisible line down to the main source of … Continue reading What Is Web Hosting and Do I Need It?
by Christina Hall November 17, 2015 Follow @mychristinahallNovember 17, 2015 Social media marketing is the great equalizer – it allows smaller companies to compete on relatively equal footing as larger companies to reach their target audience. Not to mention that by using social media, you can directly communicate and engage with your audience, which is … Continue reading 5 Statistics That Prove You Need to be Marketing on Twitter
by Gareth Bull November 14, 2015November 14, 2015 For many, ecommerce SEO is a huge pain in the arse because aside from the usual SEO to-do list of company websites like improving URL structure and creating a mobile version, you have to deal with dozens, if not hundreds (or thousands?) of product pages and descriptions. … Continue reading Ecommerce SEO Uncovered: All You Need to Know
by Robert Nissenbaum November 13, 2015November 13, 2015 Why You Need To Be On Every Social Media Site My friends and colleagues will tell you when it comes to marketing and especially social media, I’m not one to play by the rules – at least those arbitrary ones which tell you what times you should … Continue reading You Need To Be on Every Social Media Site!
by Michelle Brammer November 13, 2015 Follow @eZangaMichelleNovember 13, 2015 “A picture is worth a thousand words.” Digital advertising is the crux of this adage. Advertisers have a very small window to capture a viewer’s attention, and display advertising allows these advertisers to draw in users by placing images and messages on websites where they’re … Continue reading A Few Things You Need to Know About Display Advertising
