Tag Archives: Multichannel

Beyond heuristics: Algorithmic multi-channel attribution

Marketing Attribution

Looking to improve your attribution modeling for better insights into your analytics? Columnist David Fothergill shares his method, which uses a Markov model to determine the relative value of each channel in your conversion path. David Fothergill on October 26, 2016   Marketing attribution continues to provoke many discussions, theories and debates these days. As … Continue reading Beyond heuristics: Algorithmic multi-channel attribution →

How Multichannel Retailing May Change Relationships with Suppliers

Retail Marketing

by Matt Osit July 23, 2016July 23, 2016 Today, retail isn’t just about how products are displayed in brick and mortar stores. It’s about the whole customer experience, from gathering information, to comparing products and pricing, to the delivery of products from suppliers to stores and their consumers. Today’s multichannel retailing: Combines the in-store as … Continue reading How Multichannel Retailing May Change Relationships with Suppliers →

Cracking the Multi-Channel Merchandising Code: Diversification Strategies to 10X Your Business

Business Development

by Tracey Wallace June 30, 2016 Follow @tracewallJune 30, 2016 Shoppers today favor convenience above all else when looking to purchase an item. But exactly what qualifies as convenience shifts based on a consumer’s mindset and mood. For instance, when shopping on marketplaces like Amazon, consumers are looking for speed in both finding a product … Continue reading Cracking the Multi-Channel Merchandising Code: Diversification Strategies to 10X Your Business →

8 Benefits of Multi-Channel Digital Marketing [Infographic]

Digital Marketing Strategies

by Jomer Gregorio May 23, 2016 Follow @JomerGregorioMay 23, 2016 In this modern world and age where technological advances in communications are readily available to consumers, many expect to interact with businesses and organizations in different ways that they may find convenient to their specific situations. Using a single channel to reach out to customers … Continue reading 8 Benefits of Multi-Channel Digital Marketing [Infographic] →

Multi-channel, Cross-channel, Omni-channel: What is the Difference?

Omni-Channel

by Delphine Moulu April 27, 2016 Follow @reelevantappApril 27, 2016 Back in the days, brands were only using 3 marketing channels: the phone, mails and their store. Then Internet and new technologies arrived, along with new marketing channels (websites, mobile apps, emails, etc.) and new devices (computers, mobile, tablets, etc.). Today, 64% of Americans own … Continue reading Multi-channel, Cross-channel, Omni-channel: What is the Difference? →

What’s Your Strategy for Multichannel eCommerce Fulfillment?

eCommerce Strategies

by Matt Osit March 8, 2016March 8, 2016 For brands with both B2B and B2C online channels, fulfillment is where the rubber meets the road when it comes to eCommerce strategy. The needs and expectations of customers across each of these channels is not always the same, making fulfillment a constant challenge. What’s Different Across … Continue reading What’s Your Strategy for Multichannel eCommerce Fulfillment? →

From the Store and Online to Multichannel: Retailing Gamechangers of the Last Decade

Retail Marketing

Ian JindalAugust 18, 2015 Over the last decade the shopping journey has been redefined. Where once it started with a trip in the car or on the bus, today the chances are that we’re checking availability on a mobile device, ordering online for home delivery or popping into a shop when it suits us to … Continue reading From the Store and Online to Multichannel: Retailing Gamechangers of the Last Decade →

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