Tag Archives: Multichannel

Multichannel Attribution: How to Measure the Unmeasurable

Mariia Bocheva — October 18, 2019 If you’ve ever tried to build an attribution model that wasn’t position-based (i.e. last click, first click, linear, etc.), you might have felt overwhelmed. But customer paths are non-linear and pretty complicated—sooo many things influence conversions. Most businesses have a lot of data about customer behavior: the devices they … Continue reading Multichannel Attribution: How to Measure the Unmeasurable

Multi-Channel Marketing – Is It Really Worth It? (Infographic)

Jomer Gregorio — June 22, 2018 Follow @JomerGregorio — June 22, 2018 Multi-channel marketing is a single but broad and innovative strategy that many top-performing businesses – from small to enterprise agencies – leverage these days. But despite its popularity, some entrepreneurs still think that the complexity to execute this strategy is not worth their … Continue reading Multi-Channel Marketing – Is It Really Worth It? (Infographic)

5 Common Multi-Channel Challenges and How to Overcome Them

William Harris — April 30, 2018 Follow @wmharris101 — April 30, 2018 Every ecommerce business owner wants to see their business grow and profits increase, but no one likes experiencing the growing pains that so often go hand-in-hand with scaling operations. In ecommerce, investing in multi-channel can help you quickly take your business to the … Continue reading 5 Common Multi-Channel Challenges and How to Overcome Them

Master Multichannel Marketing With Facebook Ads

Brett McHale — March 14, 2018 — March 14, 2018 Chances are, your ads’ reach extends beyond a single platform. In fact, for most businesses, a multichannel digital marketing strategy—also referred to as a “cross-platform” strategy— is the key to success. Your website, organic search rankings, paid search, paid social, partner programs, email nurture programs, … Continue reading Master Multichannel Marketing With Facebook Ads

How a Multichannel Strategy Leads to Growth for Online Businesses

Robert Gilbreath — October 30, 2017 Follow @Adomatica — October 30, 2017 Anyone new to the world of ecommerce knows that starting your own online store feels more like running a 7-Eleven in Hopkinsville, Kan., than running a store in the ever-busy “Mall of America.” Driving adequate (and targeted) traffic to your own store and … Continue reading How a Multichannel Strategy Leads to Growth for Online Businesses

Beyond heuristics: Algorithmic multi-channel attribution

Looking to improve your attribution modeling for better insights into your analytics? Columnist David Fothergill shares his method, which uses a Markov model to determine the relative value of each channel in your conversion path. David Fothergill on October 26, 2016   Marketing attribution continues to provoke many discussions, theories and debates these days. As … Continue reading Beyond heuristics: Algorithmic multi-channel attribution

How Multichannel Retailing May Change Relationships with Suppliers

by Matt Osit July 23, 2016July 23, 2016 Today, retail isn’t just about how products are displayed in brick and mortar stores. It’s about the whole customer experience, from gathering information, to comparing products and pricing, to the delivery of products from suppliers to stores and their consumers. Today’s multichannel retailing: Combines the in-store as … Continue reading How Multichannel Retailing May Change Relationships with Suppliers