As more people than ever are traveling or moving to new locales, how do you ensure your emails are relevant, no matter where your subscribers happen to be? Columnist Andrew King has some tips. Andrew King on July 10, 2015 It’s common knowledge these days that emails you send could be opened anywhere and … Continue reading How To Stay Relevant When Your Email Subscribers Are Always On The Move
Al GomezJuly 7, 2015 Since mobile search surpassed desktop earlier this year, digital marketing experts have been putting a LOT of effort into mobile optimization. In fact, a single search for ‘mobile-friendliness’ or ‘responsive web design’ will generate thousands of results. Although more and more businesses are switching to Responsive Web Design (RWD), it has … Continue reading How to Integrate SEO Elements to Move Beyond Responsive Design
Video publishers will get 55% share of revenue for ads that appear near their content in a new algorithmically created Suggested Video feed. Martin Beck on July 1, 2015 Facebook is turning up the heat on YouTube. Starting this fall, Facebook will offer selected video creators — including the NBA, Fox Sports and Funny or … Continue reading Move Over YouTube: Facebook To Give Video Creators Share Of Ad Revenue From New “Suggested Videos”
Gabriel BristolJune 2, 2015 Many entrepreneurs have similar characteristics or qualities that allow them to ultimately be successful. They are visionaries who see the end result of their endeavor often before even typing the first word of their business plan. They are risk takers in that they often are willing to quit a secure job, … Continue reading How To Move From Entrepreneur To Manager
Jessica OmanApril 21, 2015 Right now, you’re staring out the office window thinking about what it would be like if you ran the place. Or, you’re spending every boring moment of your work day searching for resources on how to get rich quick and stick it to the man. Maybe you’re struggling to build your … Continue reading Make a Great Career Move: Quit Your Job
Tea SilvestreFebruary 17, 2015 Are you like Julia? She signed up for every free e-course that she could find. She’s downloaded just about all the free templates, e-books and worksheets that are out there (and most — if not all — are languishing among digital dust bunnies on her hard drive). She’s attended every telesummit, … Continue reading Why Your Business is Stuck and How to Move it Forward (Especially if You’re Flat Broke and Jonesing for a High-Priced Program)
Michael Davidson For the past few years Fiksu has been one of Boston’s fastest growing startups by helping mobile app and game developers stand out and get downloaded. Now Fiksu is getting more aggressive and is making a big play in mobile marketing with new software that companies, agencies, and marketers can use to target … Continue reading Fiksu Makes Move to Expand in Mobile Marketing
Jackie NagelJanuary 20, 2015 Entrepreneurs say it’s hard to justify exercising when they could be selling, marketing, or growing their business. Even though numerous studies show exercise reduces stress, stimulates creativity, and improves self-esteem, some entrepreneurs scoff at such allegations. Unhealthy habits, and subsequent risk factors, are dangerous to entrepreneurs and their business. Lack of … Continue reading You Have To Move It To Make It In Your Small Business
Columnist Daniel Faggella shares his method for creating effective email campaigns through strategic use of brand promotion and customer segmentation. Daniel Faggella on January 16, 2015 If you run any kind of online business, the concept of email marketing probably doesn’t seem all that difficult. You just type up your marketing message, press send, and … Continue reading Mind Your Email Marketing “ABCs” To Move Forward In 2015
The trouble with such a fast moving and somewhat fashionable industry is the emphasis on the latest and greatest rather than necessarily the most effective or relevant to smaller business. A look at any technology publication or website would suggest to you that websites are pretty much ‘old hat’ and that anything mobile, big data, … Continue reading Websites (still) rule the online marketing roost
