Tag Archives: move

In-Browser Viewability Can Move Advertising Away From Legacy Of Waste

by John Douglas, Op-Ed Contributor, August 17, 2016 Viewability is one of the hot-button topics that larger marketers have continued to focus on over the past few years. The increased importance has led to a rise in companies offering viewability solutions for advertisers. Each of these companies has its own technology to collect and measure … Continue reading In-Browser Viewability Can Move Advertising Away From Legacy Of Waste →

LinkedIn Just Made A Major Move – Did You See It?

by John Nemo Follow @JohnNemoPRAugust 5, 2016 Hot on the heels of being acquired by Microsoft, LinkedIn just unveiled an eye-catching new feature that users should see massive benefit from. You knew LinkedIn was headed here sooner rather than later. When Microsoft acquired LinkedIn for $ 26.2 billion, it catapulted LinkedIn onto the same playing … Continue reading LinkedIn Just Made A Major Move – Did You See It? →

How Small Businesses Can Move From the Deal Site Monopoly

Small Business Challenges

by Andrew Chapin July 3, 2016 Follow @andrewjchapinJuly 3, 2016 There’s an old adage with food (and pretty much anything you come across intended for consumption): Just because it tastes good doesn’t make it good for you. Case in point: deal sites that attract and provide goods to customers at discounted prices but end up … Continue reading How Small Businesses Can Move From the Deal Site Monopoly →

Predictive data & ABM: How to move from account lists to account contacts

Data Driven Techniques

Columnist Scott Vaughan says combining your predictive efforts with an ABM approach can help you identify optimal accounts and drive desired results. Scott Vaughan on June 28, 2016 Predictive marketing holds tremendous promise, especially in identifying the optimal accounts and prospects to engage. According to the Aberdeen Group, B2B marketers are leaning into predictive … Continue reading Predictive data & ABM: How to move from account lists to account contacts →

Brands On Instagram Post More To Combat The Algorithm (And Why That’s A Bad Move)

Instagram For Business

by Marko Saric June 22, 2016 Follow @MarkoSaricJune 22, 2016 May was a big month in the life of Instagram. The algorithm that sorts the posts according to the relevancy and popularity has arrived. Many brands and influencers have freaked out about this. The business profiles with insights and more added features are coming soon … Continue reading Brands On Instagram Post More To Combat The Algorithm (And Why That’s A Bad Move) →

Move over, text ads: How data feeds are driving new search experiences

Contributor Christi Olson, Search Evangelist at Bing, takes a deeper look at data feeds and their role in search (past, present and future). Christi Olson on May 20, 2016 If you haven’t done it already, now would be a great time to take a fresh look — or even a first look — at … Continue reading Move over, text ads: How data feeds are driving new search experiences →

Move to CEO from CFO: The Steps to Follow

Career Development

by Beata Staszkow March 28, 2016March 28, 2016 Over the last few years there have been several case studies which look at how and why chief financial officer’s (CFO) need to become effective leaders to make the move to CEO. Leadership at the top requires a CEO to wear many hats and have amazing insights … Continue reading Move to CEO from CFO: The Steps to Follow →

Email Marketing: How to Deal with Recipients Always on the Move

Email Marketing

by Delphine Moulu March 2, 2016 Follow @reelevantappMarch 2, 2016 The state of email marketing 21% of marketers say that email is the marketing channel generating the best ROI, and according to the National Client Email report 2015, this average ROI is of $ 54 for each $ 1. Now could this return be even … Continue reading Email Marketing: How to Deal with Recipients Always on the Move →

Your Success Depends on it. Move From Resume To Reputation

Effective Hiring

by Koka Sexton February 24, 2016 Follow @kokasextonFebruary 24, 2016 How many sales professionals have their own websites or digital property that they maintain on a regular basis? These days, almost everybody (and you probably do, too). So, how does your LinkedIn profile factor into your web presence? If you consider your LinkedIn profile to … Continue reading Your Success Depends on it. Move From Resume To Reputation →

Why Marketers Need To Move From Email Reactivation To Continued Addressability

Email Marketing

Columnist Jose Cebrian explains why marketers need to think less about reactivating their inactive email subscribers and focus more on reaching that audience in other ways. Jose Cebrian on December 21, 2015 One of the most universal challenges in email marketing is deciding what to do with the inactive group within your email list. For … Continue reading Why Marketers Need To Move From Email Reactivation To Continued Addressability →