by Marko Saric June 22, 2016 Follow @MarkoSaricJune 22, 2016 May was a big month in the life of Instagram. The algorithm that sorts the posts according to the relevancy and popularity has arrived. Many brands and influencers have freaked out about this. The business profiles with insights and more added features are coming soon … Continue reading Brands On Instagram Post More To Combat The Algorithm (And Why That’s A Bad Move)
Contributor Christi Olson, Search Evangelist at Bing, takes a deeper look at data feeds and their role in search (past, present and future). Christi Olson on May 20, 2016 If you haven’t done it already, now would be a great time to take a fresh look — or even a first look — at … Continue reading Move over, text ads: How data feeds are driving new search experiences
by Beata Staszkow March 28, 2016March 28, 2016 Over the last few years there have been several case studies which look at how and why chief financial officer’s (CFO) need to become effective leaders to make the move to CEO. Leadership at the top requires a CEO to wear many hats and have amazing insights … Continue reading Move to CEO from CFO: The Steps to Follow
by Delphine Moulu March 2, 2016 Follow @reelevantappMarch 2, 2016 The state of email marketing 21% of marketers say that email is the marketing channel generating the best ROI, and according to the National Client Email report 2015, this average ROI is of $ 54 for each $ 1. Now could this return be even … Continue reading Email Marketing: How to Deal with Recipients Always on the Move
by Koka Sexton February 24, 2016 Follow @kokasextonFebruary 24, 2016 How many sales professionals have their own websites or digital property that they maintain on a regular basis? These days, almost everybody (and you probably do, too). So, how does your LinkedIn profile factor into your web presence? If you consider your LinkedIn profile to … Continue reading Your Success Depends on it. Move From Resume To Reputation
Columnist Jose Cebrian explains why marketers need to think less about reactivating their inactive email subscribers and focus more on reaching that audience in other ways. Jose Cebrian on December 21, 2015 One of the most universal challenges in email marketing is deciding what to do with the inactive group within your email list. For … Continue reading Why Marketers Need To Move From Email Reactivation To Continued Addressability
Jessica MehringSeptember 22, 2015 Are your written proposals getting positive responses? I’m not just talking about getting a “yes” answer to the service you’re proposing to clients. Are your proposals getting you a “You understand me. HECK YES I WANT TO HIRE YOU” response? If not, you might want to rethink how you’re writing them. … Continue reading 3 Proposal Tweaks That Move Your Business From Failing to Flourishing
Dan ShewanSeptember 4, 2015 Last month felt a little like April 1 when Google announced it was becoming part of Alphabet, Inc., a new umbrella company that will encompass Google’s existing operations as part of a new organizational structure. You’ve probably already noticed the transition to the new-look Google logo, which aligns more closely with … Continue reading Everything You Need to Know About the Google/Alphabet Move
Richard GuhaSeptember 4, 2015 As someone who moved from CMO in one Fortune 100 company to CEO in another, I do have a rare perspective on this move. In the 1960s and 70s, Marketing was the way to the top in many Fortune 500 companies. Moving from CMO to CEO has become harder now. This … Continue reading How to Prepare for Your Move from CMO to CEO
By Haris Bacic August 5th, 2015 Having an SSL certificate on your website doesn’t just benefit you from security standpoint, but also from search engine ranking. Google has started using HTTPS as a ranking signal last year, which means websites that utilize it will benefit a bit from it through organic search engine ranking. In this … Continue reading How to Move Your Site to SSL
