Tag Archives: most

How to Get the Most Out of Sequential Advertising on Facebook

Jennifer MadisonJuly 14, 2015 If you’re already using a sequential advertising strategy, you know it’s a series of ads or messages that build on each other to engage users. Each message and engagement informs the next one, so that you essentially create a story – and dialogue – with your audience. Facebook’s Sequential Evolution Facebook … Continue reading How to Get the Most Out of Sequential Advertising on Facebook

LinkedIn Sales Navigator Is Not Enough For Most B2B Sales & Marketing Teams

Kristina JaramilloJune 30, 2015 I understand why organizations are jumping on-board with the new LinkedIn Sales Navigator. I completely agree that sales teams need to invest in LinkedIn Sales Navigator as: LinkedIn is steadily restricting functionality (that sales leaders need) from the free version. For example, with the free version, you get a limited view … Continue reading LinkedIn Sales Navigator Is Not Enough For Most B2B Sales & Marketing Teams

Your Startup’s Unique Origin Story Can Be Your Most Marketable Asset [Infographic]

Hattie JamesJune 24, 2015 Blood, sweat, tears – ask the founder of any startup, and she’ll tell you those are the building blocks which went into her company. She has toiled for months, even years to make this happen, often in some cramped space hidden away in the bowels of someone else’s building. Dig a … Continue reading Your Startup’s Unique Origin Story Can Be Your Most Marketable Asset [Infographic]