Tag Archives: most

Getting the Most Out of Your Email Marketing

Mike ParryJune 14, 2015 Working in email can sometimes seem like a thankless task sending out millions of emails to millions of people in the hope a small fraction of the receivers open them and then a small fraction of those openers actually click and buy something. Yes you can simplify email marketing down to … Continue reading Getting the Most Out of Your Email Marketing →

Which Form of Digital Advertising is the Most Effective?

Digital Marketing

Tuan NguyenJune 13, 2015 Digital advertising has been blacklisted. Everyone is so fixated on content marketing, and organic search that even uttering the words ‘let’s pay for some traffic’ have become awkwardly pushed to the side. But don’t be fooled. Even the most successful ‘content marketers’ are still using digital advertising tactics to get their … Continue reading Which Form of Digital Advertising is the Most Effective? →

Which Digital Marketing Metrics Are Most Useful?

Digital Marketing

Paula ClaponJune 11, 2015 Data is at the basis of digital marketing. It’s what gives it the much craved power of analytics, real-time optimizations and audience insights. But sometimes there seems to be too much data, prompting questions like: What are the most important metrics? How often should I check them? What’s the minimum time … Continue reading Which Digital Marketing Metrics Are Most Useful? →

The Most (& Least) Expensive States for PPC – New Data

Ad Campaigns

Mark IrvineJune 9, 2015 Whether you’re managing paid search for a local business or you’re the VP of Marketing for a national brand, you’ve certainly discovered that entering a new market can always be a daunting undertaking. Our country is a melting pot of different demographics, interests, and what we’re searching for differs in each … Continue reading The Most (& Least) Expensive States for PPC – New Data →

Morning Roast: Why Most Marketing Strategies Fail

Marketing Strategy

Patrick SitkinsJune 4, 2015 Without an integrated marketing strategy, your investment is the equivalent of decaf coffee. It’s activity without providing you with the kick. Imagine a first time coffee drinker (we’ll call him Joe). Joe has heard about the wonderful effects of coffee early in the morning. He’s seen pictures of coffee, smelled coffee … Continue reading Morning Roast: Why Most Marketing Strategies Fail →

To Get the Most Value From Your Agency Partners, Align on Goals, Not Solutions

Outsourcing

Pete SenaJune 3, 2015 I love that companies come to my creative agency with big ideas about how to solve their business problem. But if you think of a brand-agency partnership like a marriage, sometimes these relationships are skipping over the messiness of getting to know each other first. Starting a relationship with a request … Continue reading To Get the Most Value From Your Agency Partners, Align on Goals, Not Solutions →

Why the CTA Button is the Most Important Part of Your Site

Website Landing Pages

Rakesh SoniMay 28, 2015 Are you experiencing lower than anticipated conversion rates? Are your landing pages performing poorly? Are sales down on your website? This isn’t WebMd, but we’ve diagnosed you with a bad case of “Crap-Ass CTA.” Don’t be upset, it happens to the best of us, and the best news is: we can … Continue reading Why the CTA Button is the Most Important Part of Your Site →

Which Companies Match Gifts Most?

Employee Advocacy

Ryan ScottMay 24, 2015 For employees and nonprofits alike, matching gifts is the gift that keeps giving. When companies match the donations that employees make to nonprofits, the result is a powerful employee engagement tool that supports nonprofits and employees alike. For nonprofits, studies have shown that matching gifts serve as an incentive in fundraising … Continue reading Which Companies Match Gifts Most? →

Most Americans Want More Privacy, Don’t Trust Advertisers, Social Media Or Search Engines

Policy

US consumers broadly skeptical about online privacy protection claims. Greg Sterling on May 21, 2015 The overwhelming majority of Americans want to be able to control their information online and who gets access to it. However, in a wide-ranging and nuanced Pew Research Center survey, most respondents seem resigned to fewer online protections and less privacy. … Continue reading Most Americans Want More Privacy, Don’t Trust Advertisers, Social Media Or Search Engines →