Andrew Medal — February 3, 2017 — February 3, 2017 Time management is a challenge for most professionals these days, from entrepreneurs to interns. For the many businesses now relying on contract workers, it becomes even more pressing, especially if they’re paying an hourly fee. Every minute has a dollar sign attached, so it’s important … Continue reading 6 Tips for Getting the Most Out of Freelancers
Dhariana Lozano — January 20, 2017 Follow @DhariLo— January 20, 2017 Social media is more of a marathon than a sprint. If you feel like your social media strategy and growth have been slacking, you may just need small tweaks to get it back on track. In this post I’ll review a few “secrets” to … Continue reading How To Get The Most Out Of Your Social Media Strategy
Sharon Crowley — January 13, 2017 — January 13, 2017 So, it’s a new year and once again we get to start with a fresh slate. Time to hit it hard and generate some new business. As a manager, you probably wrapped up last year with an assessment of your sales team’s effectiveness, likely calculating … Continue reading Motivation Mistakes Most Managers Make
Kelley Schultz — January 12, 2017 — January 12, 2017 2016 was a big year for Google AdWords and search marketers alike. Major enhancements to the Google AdWords platform were made to help advertisers reach the growing mobile device audience. As a digital advertising expert, I welcomed the changes with open arms because they presented … Continue reading Make the Most of 4 Big AdWords Enhancements in 2017
by Laurie Sullivan, Staff Writer @lauriesullivan, January 10, 2017 Some 72% of marketers consider data analysis to be the most important skill for their organization to acquire during the next two years, according to a report released Monday. Data segmentation and modeling are also considered to be important marketing skills — ranking higher than both Web development and graphic design … Continue reading Understanding How To Use Data Becomes Marketers’ Most Important Skill
Ivy Guerrero — January 9, 2017 Follow @iveeivy— January 9, 2017 There’s nothing like starting the year with a well thought out marketing plan. A new round of 365 days brings an array of possibilities for your business and customers. Ascend2 has just released its 2017 Digital Marketing Plans Survey and it shows the best … Continue reading 2017 Digital Marketing Plans Survey Reveal Most Effective Strategies
Wesley Cherisien — January 4, 2017 — January 4, 2017 Before buying a product, going to a new restaurant, or visiting a destination, what’s the first thing we do? Read reviews. We scour the Internet, talk to friends and read articles before we make any decisions. This is the power of social proof. Before we … Continue reading The Importance of Social Proof: Leveraging the Most Impactful Sales Tool
John Nemo — January 3, 2017 Follow @JohnNemoPR— January 3, 2017 Understanding LinkedIn’s obsession with member-driven, original content and blog posts is critical to winning new business on the platform. When I first took my young sons fishing a few years back, they would just drop a hook in the water and expect the fish … Continue reading The Single Most Effective Way to Win New Business on LinkedIn
Adam Litle — December 27, 2016 — December 27, 2016 We talk to a lot of brands about their journey to 1-to-1 personalization. They realize the potential but tend to bring up a number of barriers. Here’s how we help them leap over those barriers and accelerate their journey to 1-to-1 personalization that drives results. … Continue reading How to Overcome the 4 Most Common Barriers to 1-to-1 Ecommerce Personalization
Daniel Stewart — December 22, 2016 Follow @stewartleader— December 22, 2016 Several years ago, a group of students won the opportunity to submit an experiment for a shuttle flight into space. The students wanted to see how well a spider could adapt to weightlessness in a near zero gravity environment. When in space, the spider … Continue reading The Top 10 Most Desired Leadership Behaviors
