Collecting the data you need and analyzing it effectively can be a huge challenge. Contributor Tamar Weinberg explains how to focus on the right metrics to drive conversion and revenue. Tamar Weinberg on December 16, 2016 To what extent does data actually drive your marketing decisions? The way I see it, you probably fall … Continue reading How to get the most value from your marketing metrics
Asher Rumack — December 15, 2016 — December 15, 2016 If you’re in a field where either the people or the work you’re producing are labeled “creative,” you likely signed up to create meaningful, fulfilling experiences. And if you’re idealistic like me, you may even say you’re here to bring beauty into the world. Yet … Continue reading The 15 Most Important Lessons I’ve Learned in Creative Work
Hlib Nikk — December 14, 2016 Follow @HlibNikk— December 14, 2016 2016 was a year of social media and so will be 2017. No business can survive without a strong social presence. From one-man shop to big companies, every organization is competing to attract users’ attention on social media. The ‘me too’ phenomenon has led … Continue reading Most Underutilized Social Media Marketing Techniques
Consumer reviews can make or break your brand. Columnist and Bitly senior content strategist Blaise Lucey explains how to make them a central part of your social media strategy. Blaise Lucey on December 12, 2016 Uber drivers who get lower than a 4.6 rating often have their accounts deactivated. You’re never going to a … Continue reading Reviews: The most ignored, most important part of your social media strategy
With the holidays in full swing, columnist Scott Heimes offers tips on how to plan a successful email marketing campaign that engages your subscribers. Scott Heimes on December 1, 2016 It can be difficult to cut through all of the email noise during the holidays, but there are certain tips all email marketers should follow … Continue reading Getting the most out of your holiday emails
by Aaron Baar, Staff Writer, November 29, 2016 The time for finding the perfect holiday gift has begun, which means that search is probably the most important tool in a marketer’s toolbox. With more people searching for the best gift (and the best deals) online and on the go, search is as important as ever, … Continue reading It’s The Most Search Time Of The Year
Structural marriage and cross-department coordination are critical for building a successful marketing strategy. With so many business structure possibilities, it can be particularly complicated to consolidate content across departments, especially if it’s created in isolation. Internal structure can therefore dictate content efficiency, and decentralized structures can, in turn, spawn duplicate, overlapping or conflicting content. What … Continue reading Can company structure spawn cannibalization? Most definitely.
Zach Heller — November 23, 2016 Follow @zheller— November 23, 2016 The problem with data used to be that we didn’t have enough of it. The problem with data today is that there is just way too much of it. Of course if you know what you’re looking for, you can get it. And everything … Continue reading Most Underrated Web Metrics
Zach Heller — November 17, 2016 Follow @zheller— November 17, 2016 The time for companies to start leveraging the massive amounts of data available to them to grow their business has come. It came years ago. The problem is that some companies who were quick to acknowledge this new age of data analysis are still … Continue reading Most Overrated Web Metrics
Good outreach is crucial to link building, but it’s not easy. Columnist Ian Bowden explains why it’s a tough, yet essential, element of a strong SEO campaign. Ian Bowden on November 16, 2016 After spending several years in a media agency, I’ve come to the opinion that link outreach teams have the most difficult … Continue reading Why link outreach teams have the most difficult job in the agency
