Jomer Gregorio — June 15, 2017 Follow @JomerGregorio— June 15, 2017 With a plethora of digital platforms that people use these days, there is an ongoing pressure among marketers to be available on every platform to maximize their online reach. However, many have misinterpreted the increased need to adopt online platforms to rely solely on … Continue reading 7 Most Effective Email List Growth Tactics in 2017 [Infographic]
Amity Kapadia — June 12, 2017 Follow @amitykapadia— June 12, 2017 If you polled a group of marketing experts and asked them to name their favorite type of lead, one response would clearly stand out: Referrals. Referrals aren’t just the channel-of-choice for marketers, either. In fact, a University of Pennsylvania study found that referred customers … Continue reading How To Get The Most Out Of Your Referral Marketing Strategy
Sahail Ashraf — June 2, 2017 Follow @Talcontent— June 2, 2017 There is ample evidence that tweets and updates can go viral. But it is still surprising to see how completely random and obviously not thought-through updates suddenly become huge. Some of them even become more famous and far-reaching than those that celebrities produce. Celebrities … Continue reading Wendy’s In Social Media: An Ordinary Guy And The Most Retweeted Tweet Of All Time
David Kiger — June 3, 2017 Follow @davidkiger— June 3, 2017 The search for funding to get a small business off the ground can be a complex and frustrating experience. But we’ve moved well beyond the days of a bank loan being the only way to do it. One of the more talked about methods … Continue reading Tips to Make the Most of A Crowdfunding Pitch
Kevin George — May 29, 2017 Follow @imkevin_monk— May 29, 2017 Father’s day, which is just round the corner, is all about emotions and expressing love and gratitude towards your dad. And it is this emotion on which various industries like hospitality, travel, retail, consumer services, etc. have been banking their email marketing efforts on, … Continue reading 30 Most Effective Father’s Day Email Subject Lines
Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score metrics and surpass your competitors. Kevin Lee on May 26, 2017 As you are no doubt aware, Google recently added additional reporting and transparency to the Quality Score (QS) metric that’s all-important in terms … Continue reading New Quality Score metrics: What matters most, and how to improve your ads
Susan Tatum — May 22, 2017 — May 22, 2017 If I were to visit your website, would I find a collection of social media icons I can click on to go to your company page on each of the most popular networks? Would I find the pages fairly active with summaries and links to … Continue reading Why Most B2B Social Media Programs Fail to Generate Real Leads
Dan Sincavage — May 20, 2017 Follow @dansincavage— May 20, 2017 No sales representative enjoys marking an opportunity as “closed-lost.” After days, weeks or months of working with a lead, the lead reports that they have decided to go with another option. While sales reps may be frustrated with the lead, closed-lost deals are an … Continue reading Making The Most of Closed-Lost Deals
Columnist Josh Todd makes the case for using your mobile data to inform every part of your digital marketing strategy and strengthen your relationship with your customers. Josh Todd on May 18, 2017 Mobile is a key part of the modern relationship between brands and consumers. While it is by no means the only … Continue reading Mobile is not the only channel to the customer, but it’s the most powerful one
Tom Farrell — May 9, 2017 — May 9, 2017 It’s a puzzle as old as the hills. With all the many and various features and innovative products your business rolls out – how do you know which ones your customers actually appreciate? And perhaps more importantly, which ones tend to lead those customers on … Continue reading What Features Make The Most Difference To Your Users? And How Do You Make Sure They Find Them?
