The CMO council found 75% of marketers invest less than 10% of budgets in localization needs, even though 63% are unsatisfied with efforts. Amy Gesenhues on July 20, 2017 According to a recent report from The CMO Council, 63 percent of marketers said their teams were either “getting better,” “need improvement” or doing “not … Continue reading Most marketers unhappy with localization efforts, but fail to invest in necessary resources
When it comes to advertising, mobile games are both brand-safe and extremely effective. Contributor Andrew Dubatowka explains why. Andrew Dubatowka on July 17, 2017 Earlier this year, more than 250 advertisers pulled their non-search ad spend from Google following reports that some ads on YouTube and the Google display ad network were being served … Continue reading The most brand-safe app category is not what you’d expect
Raianna Harders — July 15, 2017 — July 15, 2017 wilkernet / Pixabay As a millennial, I am constantly bombarded with marketing content. And for good reason. In addition to being expert multitaskers, having extremely short attention spans, and our skepticism for traditional advertising tactics, millennials, as a group, are: Projected to spend over $ … Continue reading Marketing to Millennials: 3 Simple Tips to Help Make the Most Out of Your Social Media Strategy
Greg Cawood — July 13, 2017 Follow @iqnection — July 13, 2017 vanmarciano / Pixabay Are you thinking about redesigning your website? Just like with any renovation, it’s not something you should do without planning. Before you begin your redesign, make sure it will include these five crucial components. 1. Responsive Design Regular readers of … Continue reading The 5 Most Important Things to Include in Your Website Redesign
Get to know Vintage Italia’s CMO, Adam Cohen. Amy Gesenhues on July 7, 2017 As the CMO for Vintage Italia, Adam Cohen oversees marketing, strategic partnerships and events for the brand’s Pasta Chips and Pasta Bow Ties product lines. His latest marketing initiative is a collaboration between Vintage Italia’s Pasta Bow Ties and Tipsy … Continue reading Vintage Italia’s CMO credits his father with being the most influential person in his career
Kevin George — July 5, 2017 Follow @imkevin_monk — July 5, 2017 Looking for something new to try in your emails? Something beyond images, GIFs, cinemagraphs, and videos? Something even more unique? PRESENTING GAMIFICATION…the most interesting new kid on the email marketing block! ..But do you know a secret? “Gamification is the process of incorporating … Continue reading Gamification in Emails: The Most Interesting New Kid on the Block
Elisa Gabbert — July 1, 2017 Follow @egabbert — July 1, 2017 Way, way back in 2011, when the world was young and fidget spinners weren’t yet a thing, there was lore floating around in the search marketing world that “mesothelioma” was the most expensive keyword to bid on in Google AdWords, costing upwards of … Continue reading The 25 Most Expensive Keywords in AdWords – 2017 Edition!
Gordon Donnelly — June 24, 2017 — June 24, 2017 We’ve made the case for controversial marketing in the past. Campaigns that rise above monotony, trigger a strong emotional response, and drive widespread engagement can experience unprecedented returns on investment. The name of the game—in advertising, as in most aspects of life—is balance. When does … Continue reading The Good, the Bad, and the Ugly: Recent History’s Most Controversial Ads
‘Low-And-Slow’ Bots Most Difficult To Detect On Web Sites by Laurie Sullivan @lauriesullivan, June 23, 2017 Distil Networks, which focuses on detecting malicious bots, has released findings from a study of how top Web sites perform against Internet-based bots. The ninth annual study, audited by the Online Trust Alliance (OTA), evaluated the top 1,000 Web … Continue reading ‘Low-And-Slow’ Bots Most Difficult To Detect On Web Sites
Spencer X. Smith — June 22, 2017 Follow @spencerXsays — June 22, 2017 One of my early clients when I started doing social media consulting was a lawyer in Phoenix who concentrated on helping businesses work through mergers and acquisitions. We met up when I was in town for a conference. “Now that I’ve made … Continue reading 3 Social Media Strategies to Make the Most of Every Conference
