Most Consumers Will Not Shop In Stores This Black Friday by Ray Schultz , August 28, 2020 Better get your email campaign into place: It’s going to be an ecommerce Christmas. U.S. consumers are so worried about COVID-19 that 62% say “no amount” of safety measures will persuade them to shop in stores this Black … Continue reading Most Consumers Will Not Shop In Stores This Black Friday
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Most Consumers Say There’s No Way They’ll Shop In Stores This Black Friday
Most Consumers Will Not Shop In Stores This Black Friday by Ray Schultz , August 28, 2020 Better get your email campaign into place: It’s going to be an ecommerce Christmas. U.S. consumers are so worried about COVID-19 that 62% say “no amount” of safety measures will persuade them to shop in stores this Black … Continue reading Most Consumers Say There’s No Way They’ll Shop In Stores This Black Friday
Cyber Security, Cloud Computing Most Useful Technologies During COVID-19 Pandemic, Study Finds
Cyber Security, Cloud Computing Most Useful Technologies During COVID-19 Pandemic, Study Finds by Ray Schultz , August 14, 2020 Email marketers who wonder whether their tech stack will continue to support them during the pandemic should consider the findings in GlobalData’s 2020 Emerging Technology Trends study. The report identifies several technologies that have helped businesses … Continue reading Cyber Security, Cloud Computing Most Useful Technologies During COVID-19 Pandemic, Study Finds
Saving Your Next Meeting From Its 2 Most Common Killers
Ryan Lui July 29, 2020 Before Covid-19 happened, you probably already had enough meetings. Now, you probably have even more. Today, it’s never been easier for people to find themselves in a meeting, wondering, “why?” Priya Parker is the author of The Art of Gathering: How We Meet And Why It Matters and is a … Continue reading Saving Your Next Meeting From Its 2 Most Common Killers
Finance Mobile Apps Most Exposed To Fraud, Gaming Hit By Install Hijacking
Finance Mobile Apps Most Exposed To Fraud, Gaming Hit By Install Hijacking by Laurie Sullivan @lauriesullivan, July 29, 2020 As mobile app demand and acquisition activity spiked during the first half of 2020 due to COVID-19, fraudsters tried hard to take advantage of a higher number of people online and downloading apps. For example, more … Continue reading Finance Mobile Apps Most Exposed To Fraud, Gaming Hit By Install Hijacking
BLM: Which Ads Resonate Most With Consumers?
BLM: Which Ads Resonate Most With Consumers? by Laurie Sullivan @lauriesullivan, July 28, 2020 As brands continue to shift their messages to support the Black Lives Matter movement, analysts are working to identify the advertisements and messages that resonate most with U.S. audiences. Unruly studied the role and impact of race and stereotypes in advertising. … Continue reading BLM: Which Ads Resonate Most With Consumers?
How to Get the Most Out of Social Media Marketing [Infographics]
Shane Barker July 5, 2020 Did you know that almost 90% of marketers think that social media is an important part of their marketing strategies? Yet, as many as 27% of marketers either don’t find it effective or are not sure about its effectiveness, according to the same study. This clearly indicates that there is … Continue reading How to Get the Most Out of Social Media Marketing [Infographics]
CCPA enforcement starts now and most companies are ready
Unprepared for CCPA? Here is what you need to know and do — now. Greg Sterling on July 1, 2020 The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020 with a six-month enforcement grace period. That end date is now here. The basics. As a refresher, CCPA explicitly applies to companies … Continue reading CCPA enforcement starts now and most companies are ready
The Most Effective Tools for Hiring Contact Center Agents
Jeff Furst June 24, 2020 ContactBabel, a leading analyst firm covering the call center industry that is based in the UK, recently released their 2011 US Contact Center Decision Makers’ Guide (2011 Guide). FurstPerson provided sponsorship of the report. The report covers topics focused on people, process, and technology. The report is based on extensive … Continue reading The Most Effective Tools for Hiring Contact Center Agents
A Look at the Most Viral Tide Commercials: How to Use Humor in Video Marketing
Ana Gotter June 22, 2020 Tide is a well-established laundry detergent that also has a long history of advertising excellence–especially on TV. The brand’s unique combination of humor, brand awareness, and advertising strategy has led them to launch multiple viral ad campaigns over the past several years. In each instance, there are multiple tactics at … Continue reading A Look at the Most Viral Tide Commercials: How to Use Humor in Video Marketing
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