Anthony Mersino June 17, 2020 The sad reality is that though well-intentioned, most agile transformations fail. By fail I mean they are canceled, reversed or fall short of delivering the desired results. To be clear, agile transformation success is different than agile project success. Success rates for agile tend to be significantly higher than those … Continue reading Most Agile Transformations Will Fail
80% of survey respondents said they were also buying (local) ads on Google. Greg Sterling on June 16, 2020 at 9:05 am In addition to organic tactics, nearly 80% of local marketers are buying ads on Google. That’s 10% more than last year, according a newly released survey of 1,300 local marketing agencies, small businesses … Continue reading Local SEOs most focused on link building and content development, report finds
Stefan Palios — June 11, 2020 Now that remote work and working remotely is on everyone’s radar, a big question is what kinds of jobs empower remote work from home? Yes, we hear about companies going remote due to COVID-19, but there’s a longer term question about what types of jobs are best suited to … Continue reading The Most Interesting Remote Work From Home Jobs
More than 50% of consumers said they want to text with their favorite brands. Greg Sterling on June 11, 2020 Average email open rates for retail marketers are just over 18%, but more than 90% of text messages are opened by recipients – typically within minutes. Even as messaging is gaining in popularity as a … Continue reading Text messaging is the most effective marketing channel most retail brands aren’t using
B2B Wannabes: Most Brands Have A Customer-Centricity Gap, Study Finds by Ray Schultz , Columnist, June 10, 2020 A full 71% of B2B brands admit they have a “customer-centricity gap,” according to B2B Digital Experience Report: A Customer-Centric Pivot In Pivotal Times, a global study by Episerver. In the healthcare field, that rises to 93% … Continue reading B2B Wannabes: Most Brands Have A Customer-Centricity Gap, Study Finds
Daniel Hopper — May 30, 2020 We only want to market to the people who are most likely to be profitable customers right? Grouping these people based on their common characteristics and how they best respond to marketing would make it easier to communicate with them, right? This blog is about how businesses can use … Continue reading Targeting Your Most Profitable Customers – Market Segmentation
Randy Milanovic — May 7, 2020 Ask the average business leader what they want from their web partner and they may tell you it’s a killer website. Okay, so you know making it pretty isn’t enough… they might also mention prompt service, transparent billing, or consistent lead generation results. These are all good answers of … Continue reading Are You Missing Out on the Most Critical Digital Agency Deliverable?
Barion McQueen — April 26, 2020 When most people talk about social media, they’re usually referring to platforms like Facebook or Instagram, but rarely think of LinkedIn as part of the vast array of social media platforms available. We tend to assume that LinkedIn isn’t such a valuable place to be and often, even businesses … Continue reading Why LinkedIn May be the Most Effective Social Media Platform of Our Time
MarTech Today’s 2020 Career Survey revealed many of us are spending as much time in spreadsheets as we are automation and campaign platforms. Amy Gesenhues on April 21, 2020 When asked which marketing tools are most likely to be used during the week, 70% of the more than 250 martech professionals we surveyed in our … Continue reading Martech teams devote most of their time to automation, campaign management tools
Eliza Erskine — April 20, 2020 So you’re thinking about hiring a consultant, sustainability or otherwise. What is the best way to get the most out of the relationship? One of the tenets of Green Buoy is “strong businesses grow when owners do what they do best.” I am a complete believer in that a … Continue reading How to Get the Most Out of Working With a Consultant
