If GDPR’s “manage cookies” forms has taught us anything, it’s that most consumers will simply click “OK.” Greg Sterling on September 23, 2019 The California Consumer Privacy Act (CCPA) goes into effect on January 1, 2020, but it won’t be enforced until July. There has been much hand-wringing, anticipation and attempts to dilute the legislation … Continue reading CCPA will take effect in about three months but will consumers really care?
The current state of CCPA preparedness is muddled at best, says a new survey. Greg Sterling on July 1, 2019 Last week the Association of National Advertisers (ANA) strongly reasserted a position it articulated last year in favor of national privacy regulation. The trade organization is also calling for preemption of current and pending state … Continue reading With 6 months to go until CCPA kicks in, confusion and growing uncertainty prevail
Some advertisers are gaining valuable insights from the tool since its release in November, but others aren’t as impressed. Amy Gesenhues on January 29, 2019 In November, Facebook moved its attribution tool out of beta, making it available to all advertisers. The tool brings marketers on the platform one step closer to capturing an overview … Continue reading Two months in, Facebook Attribution gets mixed reviews
Choncé Maddox — January 2, 2019 — January 2, 2019 When I first became a freelancer, I thought the lifestyle was great. I had control over when I worked, but I also had a ton of projects lined up for the month. I’d heard horror stories about how freelancing is feast or famine and I … Continue reading How to Beat Freelance Famine Months
Jim Haudan — December 14, 2018 Follow @jhaudan — December 14, 2018 While I’ve learned many lessons throughout my career, this one is something I always come back to — be wary of the mindset that numbers trump everything else. And that’s why this quote is a favorite of mine: “Not everything that can be … Continue reading How One Company Grew Revenue by $16 Million in 6 Months
Eric Douglas — October 18, 2018 Follow @LeadingResource — October 18, 2018 One of the most valuable ways to assure high levels of success for leaders in your organization is to create an effective onboard coaching experience. “Four out of ten newly promoted managers and executives fail within 18 months…” The benefits of onboard coaching … Continue reading Research: 40% of New Executives Fail Within 18 Months
Looking to increase traffic and links to your site? Columnist Andrew Dennis shares the process he used to greatly improve search engine visibility for a B2B client. Andrew Dennis on October 25, 2017 SEO is a long-term strategy. It takes time to build authority and reputation, and spammy tricks that work for a short … Continue reading How to increase B2B traffic by 192% in five months
Kent Campbell — August 31, 2017 Follow @reputationx — August 31, 2017 Why does it take six months for a website to rank? We get asked this quite a bit. For the most part, it’s because there is a lag time of between 10 and 20 weeks before listings start to improve in search results. … Continue reading Why It Takes Six Months to Improve Search Rankings
David Kiger — June 8, 2017 Follow @davidkiger— June 8, 2017 Stevebidmead / Pixabay Summertime has arrived (even if the calendar says it starts June 20) and with the warmer temperatures comes time off and vacation plans for many of us. It can also be an active time for small business owners, and summer activity … Continue reading Small Business Owners Can Shift Marketing Approach During Summer Months
Andrei Constantin — January 4, 2017 — January 4, 2017 Seth Godin said in an interview a couple of years ago that everyone should start a blog. The first thing I thought to myself was “Yeah right! As if I have anything useful to share with anyone”. Fast forward a couple of years down the … Continue reading How to Get 1,034 Email Subscribers in Two Months Using Emotional Triggers
