Why Should You Have A Blog For Your Business?

by Melanie Green July 16, 2016
July 16, 2016

So many enterprises are coming up with new ways to market their business online, and starting a blog is one of the most effective methods. So, what do they get by blogging? You’ll be surprised! The fact is, there’re quite a few benefits of starting a business blog, and you’re going to love each and every one of them.



  1. It’s your online voice: Your blog, on behalf of the business, is the enterprise’s voice on social media networks and search engines, and it serves to create a positive public image of the business.
  2. You converse with customers: You write a blog post, and your customers drop some comments. That way, you read into their expectations and come up with better and more effective ways to satisfy them as well as attract more customers.
  3. It’s an effective marketing method: When you share your blogs on social media platforms, people get to know about your business. A well-done blog will attract a larger following and familiarize the visitors with your business.
  4. You keep your customers: A nice blog is fun to write and even read, meaning that your customers will be happy to be associated with your business. More visitors will want to know more about your business, and that’s how you end up with more customers!
  5. It’s cost-effective: As a smart means of getting the word out about your business, a blog is also a cost-effective marketing strategy. You don’t incur much cost in writing a blog.
  6. It’s a less tedious and direct communication channel with customers: If most of your customers love and follow your blog, you can introduce any new products and services and announce it there without having to contact each customer separately.
  7. It makes you think: If you’re running a blog, you’re always thinking about something new to share with your customers, and you might even end up with some good ideas on how to improve your business. In fact, even the customers’ comments might give you some good suggestions!
  8. Your business gets more publicity: You’ll realize that newsrooms, newspapers and journalists are always after business bloggers. Landing an interview about your blogging in relation to your business guarantees you free press and publicity for your business, and that’s a good thing!
  9. Foster good customer relations: By sharing and exchanging ideas with your customers, you create a good relationship with them. You understand their needs and problems and solve them early enough to keep them happy.
  10. Beating the competition: By blogging, you keep your business popular and ahead of the pack, in such a way that the public now thinks of your enterprise as a strong leader in the industry. For that reason, more people want to be associated with your company.

If you are reading this, you are more than likely ready to step up your business profitability with a new business blog. At Triassic Media, we know first hand just how difficult that can be. If you are looking for help in starting a business blog, and you can get more information about Triassic Media Group very easily. Just contact us today!

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